Have you ever seen those claims where someone says I made $30,000 dollars last month only working 30 minutes a day. Then they proceed to not share with you how they got there and/or mention these results are not typical, I had an extremely large following to begin with, etc., etc. What’s my point? You need to be transparent. Being transparent on the internet is an absolute must especially if you want to have a long-term thriving business. Back up what you say. If results are not typical say so, if you had a large list to begin with let the prospect know that. I am telling you right now if you do not do that and you get an angry customer and all it takes is one, your business can be screwed. Being honest about things goes a long way and your customers will respect you for it. When was the last time you lost business for being transparent? Um…NEVER.
This is a huge problem in the make money online niche which tends to give internet marketing a black eye. There are marketers out there making claims all day long they cannot support, are not transparent in how they achieved their results or what it takes. What does this mean for you? It makes it harder for people to trust you and they are skeptical about doing business with you. This is why you need to be transparent.