Keyword research is an important part of your online business and you need tools to analyze which keywords you should go after. This can be a boring and tedious process, but you must do it. I know, I know keywords. Blah. Market Samurai is a tool that I use which is simple and easy to use. There is a free and a paid version. I use the paid version and I suggest you do the same.
Market Samurai is quite robust and you can do more than keyword research but, today I am going to walk you through how to use the Keyword Research component only. I may show you how to use the other components in future posts. Ready to get started? Good. Let’s go.
Once you have Market Samurai downloaded and installed on your computer an icon will usually appear on your desktop. Unless of course you want Market Samurai downloaded somewhere else on your computer. Double click on that icon and you will be taken to the following screen.
For the sake of this tutorial we are going to Create a New Project. Click New Project.
After you have clicked on New Project you are taken to the following screen.
You are required to fill in the first 2 boxes that appear. In the first box you type in the Keyword or Keywords you are going to research and the 2nd box you give this research project a Title. For the purpose of this tutorial my Keyword(s) is going to be affiliate marketing and my title is Research Project 1. Below is a screenshot of that.
For the Language/Region you can select what language you want to do the research and in which countries. I am going to select English and for country I will select All Countries and Territories for this tutorial. You click Create when you are ready to move on.
You are taken to the following screen after you click Create.
As you can see there are a number of different ways you can research your market with Market Samurai which can be quite overwhelming and cause you to have a popsicle headache. Remember I said a few minutes ago we are only going to go through the Keyword Research portion. Click on Keyword Research and you will be taken to the following screen.
Alright let’s walk through what you see here on this screen. Reference the screenshot below as I outlined all of the areas we are going to talk about in red. Ready? Here we go.
- At the top you’ll see Keyword and for this exercise my keyword is affiliate marketing.
- Keyword Sources – I am using Google Keyword Planner as my keyword source. All you need is a Gmail account. I am sure you probably already have one, but in case you don’t go sign up and get one.
- Add Keywords – Use this box to add additional keywords to this project. When you’re done click Add Keywords.
- Positive Keywords – You can add positive keywords to this box by simply typing them in this box and clicking Update. Or you can import a list of them by clicking
- Negative Keywords – Add negative keywords to this box by typing them in and clicking on Not to sound like a broken record you are able to import a list of negative keywords by clicking Import.
- You will notice the box of my keyword affiliate marketing is highlighted in pink.
- Keyword Analysis – Click on Keyword Analysis at the bottom of the screen when you are ready to continue.
Here is what shows up on your screen when you click on Keyword Analysis.
Under Keyword Research there are 4 different columns.
- Majestic Competition
- Basic Competition
For this discussion here I am going to leave all of those boxes checked off. Here is a thorough definition of each of those 4 terms.
The Golden Rules are designed to provide you with a short, manageable list of keywords for virtually any niche.
All that is left to do now is click Analyze Keywords. What does it look like after I click Analyze Keywords? Take a look.
Let’s define what each of the populated columns are that you see.
- Keyword – There are 801 different variations of my keyword affiliate marketing that came up when I clicked on Analyze Keywords.
- Searches – This refers to the average number of people who search for this keyword on a monthly basis.
- SEOT – The maximum potential monthly clicks that a #1 ranked site for this keyword could potentially achieve.
- Trends – Indicates the monthly traffic trends for this particular keyword. Each bar represents a month of the year. Move your cursor over the bars to find out which month you want to look at and double-click to see that trend for that month.
For the last 2 columns on the far right look at the screen below.
- Google Adwords CPC (AWCPC) – This dollar figure is what you can anticipate on paying to have your ad appear for a particular keyword in Google.
- SEOV – The total monthly value of traffic that a website ranked #1 in Google for a keyword could potentially achieve.
So what does all of this mean? Instead of going through what to do, let me simplify even further by telling you what not to do.
Do not use the keywords with the highest amount of monthly searches, highest SEOT, and whose trends are already at their peak, and the AWCPC and SEOV values at the top of the range. Why is that? Those keywords with the highest number of values as I explained above also have the most competition. So your chances of ranking for those keywords and to be found on Google are virtually impossible. Make sense?
So how should you use this information? Pick out keywords that have lower to moderate numbers in Market Samurai and utilize them. Your chances of ranking high or on the first page of Google are greater.
Did you find this information useful? If so, please share.
Let me know your thoughts by leaving a comment.