The first reason is when it comes to the internet you tend to have an attention span of a 2 year old. Even when you start reading a blog, an article, etc. that you are totally into, and scroll down to see there is multiple pages going on and on. Yawn. What do you do? You click away. What would that do for your business if you were trying to sell something to your reader ? You would lose business. If you happen to read so and so “guru” and they say your blog post needs to be a minimum of 300-500 words long I call bullshit on that. You need to keep it short.
The second reason is get to the point. Have you ever heard of less is more? Well that applies to writing a blog post. The less time it takes to get to the point the better. People will read just about everything you write if you deliver quality content and get right to the point without wasting your time. Go read my other blog posts and you’ll notice I am not typically writing blog posts much more than 200 words. Why? It is that I am lazy? No. Can’t think of anything more to write? No. I get to the frigin point.