When it comes to the direct sales industry you are more often than not told by your sponsor that everyone is your prospect. While your friend is close to giving in to your relentlessly begging to join you in your business opportunity, you are feeling confident and try to persuade the bartender who is serving you a cold one. Depending on whether you are hanging out in a dive bar or upscale joint the bartender may make a good living by pouring you beers. They seem outgoing, friendly, attractive, and have a good personality. Let’s not forget that they are treating you this way because that is how they make their money. For all you know despite their good looks and charm they might not actually like people that much, but put on a good show as their livelihood depends on it. How many times have you been depressed, completely miserable, and put on a happy face while at your job? I am sure you have lost count. The bartender could be completely going along with you and seem genuinely interested in what you have to say, but are only doing it so you reach deeper into your pocket for more tip money. They may go so far as to flirt with you, but does that mean they like you? Of course not. It’s all about the benjamins.
Reason # 1 They have no sales and marketing experience
Why would you want to waste your time convincing someone to join your business opportunity when they would have no clue on how to make it work? Again, just because they chatted you up while you bellied up to their bar does not make them a worthy prospect. For shits and giggles let’s say they joined you and realized quickly I have no clue what I am doing, I do not like approaching complete strangers begging them to join my business, or trying to learn how to find prospects on the internet and then they quit. So now where are you? You spent time and money trying to convince this prospect to join you and now you nothing to show for it. You are left with a negative ROI (Return-On-Investment). Is that the goal in your business? I hope not. Let me put this into perspective.
I have sold medical devices to eye doctors that cost thousands of dollars and depending on the prospect can take years to sell. It’s a very hard sale and you need a lot of experience to not only get the job, but to have a fighting chance to be successful. The company is expanding it’s sales force and I am asked to help find candidates for a particular area. Would I ask a bartender who is outgoing and friendly if they wanted to work for us? NO. More than likely they would not have a college degree (which is a basic requirement), have any experience in business-to-business sales, or any interest as if they did I can promise you they would be selling instead of pouring you drinks. Reason being if you possess the skills to sell and are good at it, the sky is the limit for how much money you can make.
So if the bartender is not a fit for selling or have a desire to sell why would they want to join your business opportunity? Why would they want to be an independent business owner in the direct sales industry?
They would not!
So do not waste your time and money trying to get the bartender to join your business opportunity.
Reason # 2 No clue on how to run a business
In this wonderful industry of direct sales you function as an independent business owner running your own business selling a particular company’s program(s) or service(s). For doing so you receive a commission (money).
So what does running your own business mean?
It means you are in charge of everything. You do not have a boss telling you what to do, how to do it, or when to do it. You are not told how long you need to work, whereas the bartender has a shift from let’s say 5 p.m. until 12 a.m. The bartender may have specific tasks to complete like mopping the floor at the end of their shift, re-stocking the bar, cleaning glasses, etc. After all of their tasks are complete and their shift is over they leave and come back tomorrow. Wash, rinse, repeat.
In a business you don’t have a set schedule determined for you, you don’t have a list of tasks to be done before you go home, there is no structure, you are free to do as you want when you want. What makes you think the bartender is going to be able to handle this? Why would they want to do this? Not everyone wants to run their own business.
Just because you can, does not mean you should!
Just because you can try to convince the bartender to join your business opportunity, does not mean you should. Just because you can start your own business, does not mean you should.
This is one of the reasons why there is such a high failure rate in business. Approximately 97% of new businesses fail within the first year. Why? Like I just said a minute ago just because you can start your own business does not mean you should.
Keep this in the back of your mind the next time your upline or sponsor tells you to prospect a bartender.
Reason # 3 No money to start and run a business
What is an essential requirement that you need to start a business? Money. That’s right you need money to start a business. Now because you are in the direct sales industry there is a lower cost of entry compared to traditional brick and mortar businesses. With that being said it does not mean that you need little to no money to run your business. If you join a business opportunity and spend all of your money just to join, and have no money to run your business what is going to happen? You have no business! There is no way to operate it.
What exactly do you need the money for when starting and running your business.
- Start-up capital to join the business
- Blog or website if you choose
- For outsourcing tasks you cannot do by yourself
- Enough money to sustain the business until you turn a profit
- Educational programs and materials to make yourself a better businessman
If you were to open up your own pizza joint and spend all of your money on buying the building and renovating it. How are you going to keep the lights on? Buy the oven you need to cook the pizza? Hire employees to make the pizza? Buy ingredients?
You can’t. It’s impossible!
You need money not only to start your business, but run it.
The bartender you are talking to depends on tips from you to pay their bills, put food on the table, and a roof over their head. And income from tips is not consistent. They count on those tips to survive they do not have a salary. So step back and think about this logically for a second.
Would they have the financial means to not only join your business opportunity, but be able to run their business? No. So, why would you target them? Well the answer is you would not regardless of whoever told you to do so.
You could theorize that they could take out a loan to start their business or borrow money from a friend or family member. Again they would really want to start and run their own business. Quite frankly you are just spinning your wheels and wasting time with this tactic.
Keep this in mind as all three of these reasons not only apply to bartenders but to waiters, waitresses, grocery store clerks, retails store clerks, teachers, neighbors, friends, family, colleagues. You get the point.