Internet marketing may have surged these past few years, but many in the know have felt its rise even before then. As more internet based businesses are started up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.
The demand for online marketing tips and strategies has drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there are also many ways you can spread the word about your blog that is cost effective. One way is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take the form of newsletters, ebooks, or videos via e-mail. The more opt-in marketing email you send, the more chances you have to make sales. To do this, you must first build a list of subscribers.
From your list, you will get your targeted customer, this is a good since they already have shown an interest in what you have to show and sell since they have willingly signed up for your list. These are the people who have liked what they have seen on your blog and have decided they want to see more and maybe even purchase whatever product you have to offer.
Many people think that building their list takes hard work and requires a lot of time to build. This is not so, it takes a bit of patience and some strategy, but in doing this list, you open your blog and your business to a whole new world of targeted prospects. If an increase in traffic and profit are what you want, an opt-in list will do wonders for your business.
There are many sources and articles on the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many different ways. Different groups of people have different approaches in building a list, but no matter how many different methods there are, there are some crucial things you need to do to build your list. Here are four of them.
1) Use a good web form on your blog that immediately follows the end of your content. While some may say this is too soon to subscribe for a newsletter, try to remember that your homepage should provide a good impression. If somehow a visitor finds something that he or she doesn’t like and it turns them off, they may just forget about signing up.
A good web form for subscribing to a list is not hard to do. Just write a simple short statement about how they would like to see more and stay updated. Then there should be an area where they could put in their name and e-mail address. This web form will collect that information and place in your autoresponder. As more people sign in, your list will continue to grow.
2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Make your graphics eye-catching but don’t over do it.
The faster your site loads, the better. Go for a look that borders between simple and sophisticated.
3) Offer products that your customers will want. A returning customer is more likely to bring in more business. A satisfied customer will almost always recommend your business to a friend. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4) Keep a clean and private list. Never lose that trust with your customers. Remember, a good reputation will drive more traffic and subscribers as well as strengthen the loyalty of your customers.