Congratulations on joining the club and setting up your own WordPress blog. You now have your own piece of online real estate where you can establish your online presence, build relationships, generate leads, and ultimately make sales. That is the good news. The bad news I am afraid is there are more than 60 million WordPress blogs on the internet. Wow now that is a lot of blogs. Wouldn’t you say? That begs the question – How are they going to find yours? Or more importantly what are you going to do to stand out from the crowd? How are you going to be unique? Not to worry my friend because we are going to talk about 4 ways you can do that right now.
Make Your Content Interactive
Interactive content – such as apps, assessments, calculators, and quizzes – generate conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content per Ion Interactive.
How can you make your content more interactive? Conduct quizzes on your blog. I have done some research on free quiz plugins for WordPress and one of the most recommended is SlickQuiz.
Conduct a Quiz on Your Blog
Features of SlickQuiz:
- Unlimited questions and answers
- You can save user scores (must be enabled in options)
- You are able to share results via Twitter and Facebook sharing buttons
- Ability to have single or multiple correct responses
- Answers have correct and incorrect response messaging
- Show correct / incorrect response message after each question and / or at the end of the quiz.
- End results include a score (8/10) and customizable ranking (ex. Super Genius).
- Quiz changes can be saved to a draft.
- Randomly sort questions and answers.
- Customize button text, as well as score and ranking text.
- Customize error messages for removed or unpublished quizzes.
- Load a set number of questions from a larger group.
- Prevent submitting questions without answers.
- Allows multiple quizzes on the same page.
- Save user emails along with quiz scores.
Here are some screenshots that walk you through SlickQuiz
- The Quiz Management/Listing Interface
- Creating a Quiz
- Adding Quiz Questions
- A Quiz Embedded in a Post
- This Plugin Allows You to Alter Messages and Quiz Features
- When User Score is Enabled, The User Will Be Prompted for Their Name Before Starting the Quiz, Unless They’re Already Logged In.
- The Listing of User Scores When Saving is Enabled.
Create a List of Tools or Resources as Your Ethical Bribe or Giveaway aka Lead Magnet
What is a Lead Magnet?
A lead magnet is basically something that you’re using as an ethical bribe on your lead generation page to incentivize potential buyers to want to give you their name, email, phone number, address or whatever info it is that you’re asking for.
Create a simple 1 page pdf of tools or resources that will quickly solve your prospect’s problems. Why only a 1 page pdf instead of an eBook or video series? You can develop a brain freeze or popsicle headache as I like to call it from information overload, especially if you are new or more importantly:
According to Tim Paige at LeadPages they received more opt-ins and consistent business conversions using the 1 page pdf than:
Free video course series
Free one-hour coaching session
Here is an example of a 1 page pdf that Tim is speaking of. Now your pdf does not have to be fancy to start you can simply type up a list of tools and resources in Word, then export into a pdf.
I don’t know about you, but I rather know what tools I need to use rather than learn a new skill. If you can show me a tool that will help me or solve a problem for me – sign me up! Learning a new skill is time consuming and your time is valuable so why not maximize your time by utilizing a tool or resource that will help you right now. Yes, I do understand that you need to learn new skills, but for the sake of this discussion we are focusing on tools.
Creating a one page pdf of tools and resources is a great way to differentiate yourself from the sea of 60 million of blogs out there, thus be unique. Most blogs offer an eBook or video course as their lead magnet and based on what Tim from LeadPages has said you would be ahead of the curve and have an increase in opt-ins and conversions by creating a 1-page pdf of tools or resources. Just saying.
5 examples of one page pdf’s of tools or resources you could create as your lead magnet for your blog.
6 WordPress Plugins You Must Have as a Newbie
4 Authority Blogs You Need to Know and Use as a Resource
The Top 5 Social Media Automation Tools Every Marketer Needs
6 Tools to Help You Generate Eye-Catching Headlines
10 SEO Tools for Bloggers
What are your thoughts on creating a 1-page resource guide as opposed to an eBook or video course?
Implement a Forum on Your Blog
A forum is a great way to encourage engagement with your audience, lets your readers interact with each other by posting questions and providing answers to those questions. You are developing a community amongst your readers where they are more than likely to come back over and over. This may be a little more time consuming for you as you will need to monitor what is posted and/or approve it. This will definitely help you stand out from the rest and avoid being thrown into the blog abyss with all of the other “me too” blogs. So try it. Let me know how it goes and I can’t wait to hear your feedback.
Lucky for you there is a WordPress plugin that you can use to build a forum on your blog called bbPress
Some screenshots of the description of bbPress and how to install it.
There are a total of 86 Five Star Reviews. I am not going to list them all, but here is what others have to say about bbPress.
Start a Question and Answer Section
This is a great way to increase engagement with your audience. You can have a page of your blog dedicated to Questions and Answers. Title of my page would be:
Ask Kurt – Questions and Answers
The goal of the page would be to have your audience ask you questions and you would answer them. This is one more way that you can make your blog more unique and stand out from the crowd. The more interactive you can make the experience for your reader the more likely it is that they will continue to come back.
Do you agree? Let me know by leaving a comment.
Are you more likely to return to a blog that was interactive provided the content on the blog solved your problem or taught you something?
Fortunately for you it is fairly simple to set up your own Q & A section on your blog. A WordPress plugin once installed makes all of this happen for you. The plugin I am speaking of is
DW Question and Answer
Features of DW Questions and Answer:
- Submit / Filter / Order / Edit / Delete Question
- Answer / Comment
- Vote and Pick Best Answer
- Notification Email system
- Instant search by keywords
- 11+ languages supported
- reCAPTCHA supported
- Shortcodes available
- Private/ Public for Question and Answer
- Questions / Answers follow function
- Sticky Question
- English (default)
- Arabic (ar_AR) – by Nidhal Naji
- Chinese (zh_CN) – by Jack Cai
- French (fr_FR) – by Kanzari Haithem
- German (de_DE) – by scheunemann
- Indonesian (id_ID) – by Ruby Aperta
- Persian (fa_IR) – by Farid-Gh
- Polish (pl_PL) – by Karol Pergot
- Romanian (ro_RO) – by gciprian
- Russian (ru_RU) – by Roman Astrotenko,shalomanov
- Spanish (es_ES) – by David Robles, Developez
- Turkish (tr_TR) – by Ahmet Kolcu
- Thai (th) – by Varut Vutipongsatorn
- Hindi (hi_IN) – by Gaurav Tiwari
- Catalan (ca) – by dactil
- Vietnamese (vi_VN) – by Le Nghia
- Czech ( cs_CZ ) – by Karel Baláč
- Italian ( it_IT ) – by Alberto Lusoli
- Croatian ( hr ) – by Tammara Bugg
- Slovakia ( sk_SK ) – by Mário Halás
Like I mentioned for SlickQuiz DW Question & Answer has a high number of Five Star Reviews – 46. Take a peek at what others are saying about DW Question & Answer.
What are your thoughts about what we have talked about today?
Do you have another way to make your blog stand out? If so, please feel free to share in the comments below. I’d love to hear it!