You the small business owner need and want more customers, so you need an abundance of leads. You’re in luck today as we’re going to go over the 8 keys to mastering lead generation so you can acquire more customers.
How does that sound?
Do you want more customers?
I know you do.
- Why should you read the remainder of this blog post? What can you get for your time?
Great questions. The ability to learn the 8 keys to mastering lead generation, which will help you get more customers. Proof is in the pudding so you need to see for yourself.
Lead generation consists of 5 steps that you’ll need to follow in order to increase the number of customers you can bring into your business.
[tweet_box design=”default” float=”none”]What is the best online marketing tool for lead generation?[/tweet_box]
Answer – a blog.
How is that relevant to our conversation today?
We’re going to go over various blog posts that occupy the top spots in Google for the keyword lead generation.
Only the best and most authoritative content will appear there, so whatever they say is legitimate in terms of lead generation.
So. let’s not waste anymore time and get after it.
8 Keys to mastering lead generation for more customers.
This is by HubSpot who is a leader, if not the leader in the inbound marketing space.
In this blog post HubSpot does a great job of explaining the basics of lead generation, telling you what a lead is, what is lead generation, and why it is important. Fantastic piece that will educate you on the nuts and bolts of lead generation.
Unbounce is the author of this great piece of content.
Every single idea is outside-the-box, but are some great ideas that will help you in your lead generation efforts.
Idea # 8 (blog consistently – and actually do it) is my favorite idea.
This is a thorough definition of lead generation by What Is and Tech Target.
Kissmetrics is an authority blog about customer acquisition and this particular blog post tells you what a lead-generating website should have to maximize your return-on-investment.
#7 really stands out to me – Avoid “Cookie-Cutter” Site Templates.
Develop and use a website template that will speak to your customer persona.
Marketo is the author of this post and it really helps you understand lead generation, lead generation marketing, and lead generation techniques.
Again another awesome post by Marketo. This piece of content talks about the customer journey and how you can educate your customers along their journey no matter what stage they’re in.
This is straight from Oracle and discusses some best practices for lead generation that you can incorporate into your small business.
This is a good guide as to where you should be spending your money when it comes to lead generation. The third core principal – Online is one you should pay particular attention to for lead generation.
Here are some lead generation statistics from 2015 that will help guide you as to what’re the most popular lead generation techniques you as a small business owner should use.
That will wrap it up for the 8 keys to mastering lead generation for more customers.
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
[tweet_box design=”default” float=”none”]Is that process cost-effective for your business?[/tweet_box]
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.