Why is that?
What causes that to happen?
Slow to load?
Unable to navigate?
Yes, yes, yes, and yes, but that is not the main reason why a decision has already been made to read on or not.
Hint: It’s probably not what you expect. You need to keep reading in order to find out.
This little juicy nugget can help you sell more, which increases your revenue.
We’re all in business here, so this should be of interest to you.
It’s all in how your blog looks to your reader and how they perceive it. Like it or not perception is reality.
Even if your reader has a positive perception of your blog based on how it looks consider the statistic below from Chartbeat.
I would pay close attention to this statistic
According to Tony Haile CEO of Chartbeat 55% of visitors spent fewer than 15 seconds actively on a page.
This came from when Chartbeat dug a little deeper at user behavior across 2 billion visits across the web over the course of a month.
The statistic improves if you filter specifically for article pages, but even then 1 in every 3 visitors spend less than 15 seconds reading articles they land on.
Now what do you think about that? Eye-opening isn’t it?
Ask yourself these questions?
Is your blog’s appearance professional in nature?
Is your blog confusing to navigate?
What are your blog color schemes? More on color in a minute.
Does it stand out from others within your niche?
Is the layout aesthetically pleasing to the eye?
Can you tell if you’re trustworthy?
Is your messaging (what you do and how you do it) clear?
Are you immediately bombarded with this annoying pop up asking for your email address to give you some freebie you could care less about?
Is there a flow to how each page is constructed?
It’s all about first impressions
What kind of first impressions are you making on your reader when they visit your blog?
Does your blog immediately grab your attention? Much like when you see an attractive person of the opposite sex walking down the street? Compare that initial reaction to how your reader perceives your blog when they arrive there for the first time.
Need help in determining whether your blog is a head turner? Want a fresh set of eyes to look at your blog objectively? Great. Drop me a line and we’ll see what’s up.
You need to think differently, better yet execute differently or else you’ll get the same results as everyone else. If you’re not pushing yourself your business will not grow. It’s not to be different for the sake of being different. If you look at things differently you’ll have an easier time differentiating yourself from everyone else, because they are not thinking like you.
Here is an example you can relate to
Let’s say you have an old house – 30 to 40 years or older and wanted to update the lighting in the kitchen, bathroom, and bedrooms (you have 5 bedrooms). You would do it but you’re pressed for time with work, your kids, yada, yada, yada. So you call 4 different electricians to come out to your house and give you a quote for what it would cost to make that happen. The first 3 electricians came out and were all within the same ballpark as far as what you wanted to spend for the job. Based on your interaction with them you could basically flip a coin and hire anyone one of them, but wanted to wait and see what the fourth electrician had to say.
The fourth electrician arrives and was sharply dressed for an electrician, the truck he was driving was immaculate in appearance and he was different than all the others as he had a tablet with him that he used to take notes of the job you wanted done and do calculations. This electrician came out with the exact same numbers as the other 3 electricians.
So who would you pick?
Chances are you would pick the fourth electrician that came out to your home.
Perception is reality and based on his appearance and how he conducted himself you would hire him.
Does that make sense? It should.
Can you see why it is important to be concerned with the appearance of your blog? If you want to be perceived as professional, you must look the part and differentiate yourself from everyone else.
Now it does not mean that you need to hire a professional designer and spends thousands upon thousands of dollars to achieve what you’re looking for.
Just keep the following in mind.
Less is more.
Appropriate color schemes.
Blog Color Scheme is What Determines Whether Your Reader Stays and Reads Your Content
Nope, that is not a typo my friend. Color is one of the most important or the most important components of your blog based on the statistic below.
Research by CCICOLOR Institute for Color Research reveals that people make a subconscious judgement about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
In a nutshell once a reader arrives on your blog, within 90 seconds they will decide whether you’re worthy of their time or not simply by the colors you use.
That’s nuts if you ask me. As the old saying goes you can’t judge a book by it’s cover, but that does not necessarily hold water in this case. Now does it?
How does your blog color scheme help you sell more and increase revenue? Simple.
Utilize all of the colors below to trigger the appropriate emotions for your targeted audience.
Sound easy enough?
Here’s an infographic explaining each color and the emotions they elicit.
Copy the embed code below if you want to share or use this infographic on your blog
When it comes to color schemes certain emotions can be triggered by the use of colors. Let’s dig into this a little bit.
- Red evokes the following emotions – determination, power, passion, desire, love, energy, war, danger, strength.
- Red is an ideal color for “Buy Now” or “Click Here” buttons on your sales pages.
- Orange is associated with these emotions – enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
- Orange is an attention grabbing color and you can use it to emphasize the most important elements of your blog’s design.
- Yellow is the color of the sun and it triggers emotions of joy, happiness, intellect, and energy.
- Yellow is a good color for attracting attention to the area of your blog that you want your reader to see. Keep in mind for your male readers that they may perceive yellow as somewhat of a “childish” like color. So, don’t try to lure me to an area of your blog with the color yellow where you want me to buy your expensive course. Because it ain’t gonna happen!
- Ah Green is reflective of nature, growth, harmony, freshness, fertility, safety, and money (dark green to be more specific).
- You can utilize the color green to sell “green products” as it correlates with nature. Not sure you’re going to be selling many “green products”, but in terms of blogging you can use green to sell “evergreen products” as well. Also, if you happen to blog about finance, money, or anything to do with the stock market dark green is your color scheme.
How are you doing? Is this color stuff resonating with you so far? Alrighty then. Let’s keep this train a moving.
- My personal favorite color – blue. Blue brings about emotions of trust, loyalty, wisdom, confidence, intelligence, faith, truth, heaven, depth, and stability.
- Blue is often aligned with calmness, tranquility, and is considered a masculine color, which is highly accepted by the male gender. If your target audience is male I would consider using the color blue on your blog. Depending on what products you promote on your blog use blue for those products that are high-tech as blue suggests precision.
- This may not relate to you, but I wanted to mention this as it relates to the color blue. The color blue is an appetite suppressor so you should avoid using it when trying to sell food or cooking products.
- The color purple is somewhat of an inclusive color. Purple is a combination of the stability of blue and the energy of red. Purple is associated with a long list of emotions – power, nobility, luxury, ambition, wisdom, dignity, independence, creativity, mystery, magic. Also, purple is associated with wealth, extravagance, and royalty.
- According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. So, where would you use purple as it relates to your blog?
- If you were in the business of selling children’s products than purple is your color or if you wanted to have a more feminine design. If your target audience is female, then purple may be a color for you.
Two more colors to go. You can do it. Stay with me here.
- White is a color that elicits emotions of goodness, innocence, purity, virginity, and is associated with light and perfection.
- White has a positive vibe associated with it. When you think of white you think cool, clean, and simple more often than not. Based on this emotion I would make sure that your blog is predominately white with the other colors I mentioned used where appropriate, depending on the emotions you are trying to elicit.
- Last, but not least the color black. Black is associated with power, elegance, formality, death, evil, and mystery.
- This is pretty self-explanatory when to use black on your blog. If you want to convey a message of power or elegance, then black is your color. Also, if you‘re writing a blog post about what not to do you might want to consider using the color black.
You need to pay attention to your blog’s color scheme based on what we discussed here today. It may be what is holding you back from going to the next level in terms of selling more and increasing your revenue.
What are your thoughts?
Do you like the infographic?