Blogging is not new or old, and it certainly has not gone away. Could it? Absolutely. But for now it’s very prevalent on every corner of the internet. And to that end there are gazillions of blogging tips articles written every day. In each of them they give you a list of tips that you should utilize in order to be successful. Instead of following them I want to give you blogging tips to ignore for success regardless of your subject matter.
Sound like a plan?
Before we do that, let’s look at some of the most popular websites on the internet. They’re as follows.
There are a ton more, but we’re going to stop there.
So, what do they have to do with this article?
Great question. We’ll touch on that in a minute. So, you have to stay with me and keep reading.
7 Blogging Tips To Ignore For Success And Number 3 Will Surprise You
1. Length of Your Blog Post Should Be 1,000 to 2,000 Words
Pretty much wherever you read the common thread seems to say that if you’re blogging for (insert any topic) that you need to write at a minimum 1,000 to 2,000 words per article. This is supposedly tied into what Google considers “quality” content and/or content that is worth sharing in social media circles. Let’s take it one step further in that some say the longer the better. Meaning if you write 3,000 to say even oh dear god 7,000 words. That’s a lot of flippin words to write. You might as well write a book at that point! That’s not accurate whatsoever, at least in my experience. I wrote an article on Average Customer Acquisition Cost By Industry that was 323 words long and I rank number # 1 in Google for that term. This article is ranked above both Kissmetrics and Captora, which are way more authoratative than this blog, that’s for darn sure. No need to bang away at your keyboard until your fingers bleed. Also, remember the websites I mentioned a few minutes ago? How long are their articles? Yeah, they’re very short. How many visitors do they get? Millions! Not only that people’s attention span online are that of a toddler.
2. Frequency of Publishing Blog Posts Does Not Matter
Depending on the day this can go back and forth, but think about this for a second. What do all of the above websites I mentioned at the beginning have in common? Each of them publish hundreds or more of blog posts each day. Again, how much traffic do they have? MILLIONS of visitors. Must be something to that. Want a couple more examples? Problogger.net publishes a blog post once a day like clockwork. How much traffic does Darren have? John Chow publishes 2 blog posts every day. John has tons of visitors every single day. Oh, I forgot Neil Patel who publishes a blog post every day on both of his blogs. So, the next time you read a blogging tip that says blog less frequently for better results, I would dismiss that and point to this example as a better guide. Clearly, blogging more frequently produces awesome results.
3. You Must Use Images Throughout The Blog Post To Break Up The Text
Alrighty then. Let me ask you a question. Do you or have you ever read books? Yes. Okay. Well when you’re reading a 500 page business book from someone like I don’t know John C. Maxwell, how many pictures are in that book? Ah, none. Not a good comparison to the internet? No problem. I got you covered. Go read the NY Post online or any other publication online. Click on any article you wish to read. How many images are there? Usually none. How many people read the NY Post online daily? A ton. A bazillion people. So, why do you need to incorporate multiple images in most cases within your blog posts? Answer. You don’t. That’s not a tip worth taking to heart, based on what we just talked about.
4. Target High Volume Keywords
In theory this makes a lot of sense. If they’re a lot of people searching for a specific word or 2-word phrase, then you should use that word or phrase as your chances of getting hundreds, if not thousands of visitors to that blog post dramatically increases. Problem with that is there are ginormous sites with high domain authority out there already ranking number # 1 for that keyword, and you’ll never come close to overtaking them. Even if you’re an SEO ninja. So, don’t waste your time with that. Instead focus on 3 to 5 word phrases aka long tail keywords as they’re less competitive and you’ll have a better shot at ranking # 1 for them in Google.
5. Build Backlinks To Your Blog Posts
Manually building backlinks is not an easy task and is very hard to understand. Every time you turn around you read you need to build backlinks in order to rank in Google. Is there truth to that? Yes, there is. But. I mean this is a big but. The article I touched on a few minutes ago that is only 323 words long that ranks # 1 in Google has zero backlinks! I wrote that article back in February of this year. As you know there are millions of blog posts published every single day. So, it’s not absolutely necessary to build backlinks. Is it a good idea to do it? Yes, for the long-term, but really you don’t need to do it.
6. Each Blog Post Needs A Clearly Defined Structure
What do you mean by that? An introduction, the body of the blog post that is broken up into paragraphs 2 to 3 sentences long, and a conclusion. Go back to some of the websites I mentioned at the beginning like Business Insider, BuzzFeed or Viralnova. Are each of them structured in a certain way? No. Not even close. So do you need to do it for your blog? No. Remember people today, just want short, to the point. Does not really matter how it’s constructed. Maybe you do, but the vast majority of people out there do not.
7. Do Not Use Google Adsense
This one makes no sense, whatsoever. Why would you tell others not to use Adsense? Saying that it is distracting to readers and turns people away from your blog. Well, I’ll call bulls$$it on that. Go to any news publication that has an online presence and what will you see the second you arrive on that site? Google Adsense ads. All over the place. Why? Because those publications make hundreds of thousands if not millions of dollars that way. I mean Viralnova and BuzzFeed make millions of dollars this way as well. How many monthly visitors do they have again? That’s right. MILLIONS! So, this is by far the worst tip you can follow. Not to mention this income is passive. Meaning you did not have to sell anything. I will say this though – Google Adsense will not work for every blog or website, but it does not mean that you shouldn’t try it. You’re silly not to. You never know what will happen.
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