You know the saying by now – “the money is in the list”. Right, wrong or indifferent that is a fact Jack. Why is that? For every $1 you spend, $44.25 is the average return on your email marketing investment according to Experian. So, how do you capitalize on that ROI? You need to take care of your list – nurture it by BUILDING a RELATIONSHIP. As a newbie I know trying to learn everything about email marketing all at once is like drinking out of a fire hose. Which is why you need to take “baby steps” and I am here to help you along the way. The first and most important baby step we are going to discuss today is how to write an email to build a relationship.
How do you write an email to build a relationship? I will go through some examples, but first I want you to pay close attention to what I am about to tell you.
According to Chadwick Martin Bailey 64% of people say they open an email because of the subject line. So the subject line is really important and you should spend a good amount of time on it. If you can’t come up with a compelling subject line, do not worry my friend, here is a list of tools that will help you come up with a powerful headline in minutes. I have used these tools myself when I have a brain fart and cannot come up with a title on my own. To give you an idea of what a powerful headline may look like utilizing one of tools I mentioned previously, here are some examples.
- 15 Common Misconceptions About Building A Relationship Through Email Marketing.
- The Reasons Why We Love Building A Relationship Through Email Marketing.
- Building A Relationship Through Email Marketing Is Another Way To Increase Your Profit!
- 5 Advices That You Must Listen To Before Learning Building A Relationship Through Email Marketing.
Below I have written examples of not only subject lines, but actual emails I have used to build relationships with my subscribers. Feel free to use them if you are having a hard time coming up with your own right now. You should learn how to write your own emails in the future, but for now use mine to get you up and running.
Example # 1
Subject Line: Hey, Where are you from?
Body of Email:
No joke, I want to know where you are from.
Please tell me about your internet marketing experience as a newbie. Challenges, Successes, Failures.
I can tell you one of the challenges I have faced is that there is so much to learn and trying to learn it all at once is like drinking out of a fire hose!
I definitely look forward to hearing what you have to say.
Feel free to ask me anything you want. I personally reply to all of my emails.
Example # 2
Subject Line: I could do with your HONEST advice on this…
Body of Email:
Yes, that’s right.
I was wondering if you could answer just a few questions and
Give me some advice – It will massively benefit you.
Just a survey so I know what you basically need
Example # 3
Subject Line: How Many Emails Do You Want From Me?
Body of Email:
I know you get a gazillion emails a day and I want to keep you as a subscriber,
So how many emails a week do you want from me? The last thing I want to do
Is send you a bunch of crap you don’t want.
Have a great day!
As you can see it is pretty straightforward on how to write emails that build a relationship with your subscribers. Keep it simple and do not complicate it and you will do just fine!
Since you work very hard to generate your list you need to give your subscribers what they want and need rather than trying to cram whatever you’re selling down their throat. This is a common mistake newbies make which results in that subscriber unsubscribing from your list and/or, report your email as spam. You do not want this to happen. Consider the following before you push send.
21% of email recipients report email as Spam, even if they know it isn’t per convinceandconvert.com.
43% of email recipients click the Spam button based on the email “from” name or email address according to convinceandconvert.com.
After you have written your subject line, body of the email and push Send now what do you do? Well when your subscribers reply to your email you need to answer them within 24 hours! Why? Two Reasons.
- Keeps your subscriber engaged.
- Let’s your subscriber know that you are truly interested in hearing from them.
Why is Building a Relationship so Important?
I have spent my entire career selling in a business-to-business setting in corporate America, with the majority of that time doing business with eye doctors. I have sold millions of dollars in products over the course of my career. How did I do that? By BUILDING RELATIONSHIPS! Once you build a relationship you are all set provided that the product you are selling meets a need or solves a problem for a customer. With that said I am able to walk into any number of offices and introduce a brand new product that just came out and get a sale on the spot. These customers know me, like me, and trust me knowing I have their best interests at heart. How would you like to send an email selling a new product and have your customer buy immediately? That would be awesome. Wouldn’t it? Once you put the time in and work at building relationships by getting your prospects to know, like, and trust you and ultimately becoming a customer you’re golden! That’s really the SECRET to making money online if there is such a thing – which there isn’t so grab your lunch pail and get to work.
Here are some quotes I like about relationships that coincide with what we have been talking about.
Succeeding in business is all about making connections – Richard Branson
Do what you do SO WELL that they will want to see it again and bring their friends – Walt Disney
Value the relationship more than making quota – Jeffrey Gitomer
If people like you, they’ll listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar
Content Builds Relationships, Relationships Are Built On Trust. Trust Drives Revenue. – Andrew Davis Author
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