Customer Acquisition Channels
You can utilize to grow your business.
Sound good to you?
I thought so.
Here’s why you should spend a few minutes of your time and read this entire blog post.
These 4 free customer acquisition channels will produce more customers for your business, and as a bonus they all kind of go with one another – increasing efficiency.
What are your thoughts?
Can you use more customers?
Is there a benefit to being more efficient with your customer acquisition process?
I bet your answer is “Yes” and “Yes”
It should be.
Without further adieu let’s get into the 4 free customer acquisition channels for your business.
- Content Marketing
- Email Marketing
- Selling on the phone or via Skype
- Selling face-to-face
I went into detail on some facets of selling on the phone or Skype and selling face-to-face in this blog post. It would be worth your time to take a few minutes and read.
Recommended Reading: Customer Acquisition Plan and Why You Need it
We’ll dissect each of the 4 free customer acquisition channels and then explain how they all fit together like one well-oiled machine.
Sound like a plan?
New customer acquisition strategy – content marketing (better known as blogging)
Content marketing is a very effective new customer acquisition strategy.
- B2B marketers that use blogs receive 67% more leads than those that do not. (Source: HubSpot)
I do not know about you, but I will take 67% more leads every day of the week and twice on Sunday!
Oh, by-the-way I used a statistic talking about business-to-business marketers and you may be saying to yourself that you’re a business owner. Not a marketer.
Oh contraire my friend.
You’re a marketer too as you’re trying to get new customers for your business.
Which is all about marketing (and sales – we’ll discuss a little later).
One important thing you need to remember about content marketing is:
[tweet_box design=”default” float=”none”]Content is King[/tweet_box]
What do you mean by that?
That means that it is all about the quality of your content.
- Does your content solve a problem for your prospect?
- Do you position your product/service as part of the solution to that problem in your content?
- Do you convey that positioning with confidence?
- Is your content relevant, useful, and compelling to your prospects to keep them coming back for more?
That is what is meant by content is king.
Content marketing has a very low customer acquisition cost.
Per dollar spent content marketing generates approximately 3 times as many leads as traditional marketing. (Source: Demand Metric)
So there you have it.
That is the reason why content marketing has a low customer acquisition cost like I just mentioned.
As a small business owner that dollar you spend on customer marketing is actually your time, thus you’re not spending any money keeping your customer acquisition cost low.
How often should you produce content?
I expound on my reasons why this is so in an earlier blog post. Take a quick second and check it out. It goes hand-in-hand with what we’re talking about here.
Recommended Reading: Lead Generation Marketing Plan Template For Business
Through your content your prospects essentially become attracted to you and want to be informed of your most recent blog posts and want to consume more of your content.
This is where email marketing comes into play.
Customer acquisition process using email marketing
While a prospect is on your blog, you have multiple opportunities for them to sign up for your e-newsletter or to receive updates – i.e. new blog posts, useful nuggets to help you in your business.
Sometime you may offer a freebie to get a prospect to give you their email address.
That freebie can be a video series, ebook, 1/2 hour free of the service you offer – something that is valuable or useful to your prospect that will make them want to fork over their email address.
- For every dollar spent, $44.25 is the average return on email marketing investment. (Source: Experian)
How much does it cost you to send an email in terms of money?
Good return-on-investment if you ask me.
What do you think?
I discussed some tips on email marketing that are relevant to this discussion, I think you should take a minute and check them out. I promise, you will find it useful and worth your time.
Recommended Reading: Email Marketing Tips For Customer Acquisition
Once you have a prospect’s email this opens up all kinds of possibilities for you to convert them to a customer. Because right now they’re your lead.
How do you convert that lead to a customer?
Get to know them.
Find out what their needs, wants, and desires are.
See if your product/service can be part of the solution.
This is your opportunity to get your prospect on the phone, Skype, or my personal favorite a face-to-face meeting.
Customer acquisition channels – selling on the phone, Skype, or selling face-to-face
These are the 3rd and 4th free customer acquisition channels you can utilize in your business.
Once you’ve connected with your prospect over email and depending on the location of you and your prospect phone or Skype may make the most sense.
So get them on the phone.
Schedule a time that works best for the both of you.
Why get your prospect on the phone?
It allows you to really make a connection with that prospect.
Even though the world we live in is digital and people really no longer talk to one another.
In business prospects still crave the ability to talk to an actual human being. At the end of the day that prospect is buying “You”, not your product/service.
You’ll have higher success rates of converting prospects into customers if you talk to them rather than communicate with them electronically.
What say you?
I promise you, if you get your prospects on the phone your conversion rate will skyrocket.
Proof is in the pudding.
Try it. Let me know how it goes.
Selling face-to-face is the absolute best way to convert prospects to customers. You should try to do this as often as possible.
I’ve personally generated millions of dollars in revenue this way.
It flat out works.
There are no barriers.
You can see your prospect’s body language, determine whether they’re completely engaged in the discussion and find out quickly whether you can help them solve their problem or not.
Selling face-to-face builds trust. Your prospect can tell whether you’re trying to sell them a bill of goods or whether you have their best interest at heart.
Trust me your prospects can smell that a mile away.
Also, gives you the chance to see if you want to do business with them.
It’s really a two-way street, or at least it should be.
You both lay all your cards on the table and either decide to move forward and do business or not.
Well that will do it for the 4 free customer acquisition channels you can use in your business.
- Write content that attracts your prospects.
- Your prospects want to hear from you consistently, which leads to them signing up to receive email from you.
- Then you can reach out to that prospect by phone if it makes sense after communicating through email.
- Based on your prospects location you can meet with them face-to-face.
Do you see how all 4 free customer acquisition channels go together?
It’s pretty straightforward.
Do you have a customer acquisition process in place for your business?
Is that process working?
If you could improve that process would you?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.