Information presented in the infographic has been obtained from the following sources.
All of the customer acquisition costs are typical industry standard values.
The highest costs per acquisition belonged to:
- Technology (Software) $395
- Telecom (Sprint PCS) $315
- Banking/Insurance $303
The lowest costs per acquisition belonged to:
- Travel (Priceline.com) $7
- Retail (barnesandnoble.com) $10
- Consumer Goods $22
Now you have a guide as to what your average cost per customer acquisition should be, so you now know your numbers cold.
Is any of this data eye-opening to you?
Did you know the numbers already?
What industry surprises you the most in terms of their average cost per customer acquisition?
How will you use this information in the future?
Do you have a customer acquisition process in place?
Is that process working?
If that process is working. Do you want to improve it? Make it better?
Can you tell me in 30 seconds or less the process you use to acquire new customers and how much it costs you?
If not, you better get to work or connect with me to see if I can help you get to where you want to go.
Fact of the matter is you need customers for your business to survive and without them you have no business. I know I harp on this point, but it is completely 100% true.
Also, with the way the economic landscape these days it is getting harder and harder to get new customers due to stiff competition. One way to stay ahead of the competition is to be as efficient as humanly possible.
Having a process in place will help you do that.
Be efficient in the time and money you spend on customer acquisition and depending on your industry that can be quite pricey.