It’s fairly straightforward.
It’s simply a process by which you as a small business owner have in place to acquire new customers.
That’s it in a nutshell my friend.
[tweet_box design=”default” float=”none”]Do you have a customer acquisition process in place for your business?[/tweet_box]
If so, how does it work?
Can you walk me through in under 60 seconds?
Are you achieving the results that you want from it?
Is your process efficient?
If you could make one improvement right now in that process what would it be?
As a small business owner you understand that having a process in place for customer acquisition is critical. Otherwise your business will not grow.
You want your business to grow don’t you?
You better, or you may want to find something else to do.
To demonstrate the importance of having processes in place, I like to refer to one of my favorite
entrepreneurs – Marcus Lemonis who stars in The Profit. If you have not seen this show I highly recommend that you do.
Marcus is all about the 3 P’s
Marcus is very successful and makes tons of money, and process is one of his core principles.
The fact of the matter is your process is a crucial component to your business.
Without a process in place for customer acquisition, that may eventually catch up to you and your business will start to suffer as a result.
That’s not smart business is it?
I don’t think it is.
Follow me for a second as I run through an example to illustrate why process is so important.
Let’s say you’re following a recipe for baking a cake. Yes, a cake. Work with me here.
The recipe calls for exact measurements of the following ingredients (I can’t be held responsible for how this cake will taste as I shooting from the hip to make my point).
- 2 cups of flour
- 2 eggs
- 2 1/2 cups of sugar
- 1/2 cup of whole milk
- 1 teaspoon of vanilla extract
Mix all of these ingredients together in a large mixing bowl with an electric mixer on low-speed for 1 minute.
Pour the cake batter into a 9 x 12 greased cake pan.
Bake the cake at 375 degrees for 45 minutes.
That is the process for the cake recipe.
What would happen if you only put in 1 1/2 cups of flour?
You used skim milk instead of whole milk?
The results would be inconsistent for each cake you bake, therefore the quality would be mediocre without following the process.
So, the same can be said if you do not have a customer acquisition process in place for your business.
The rate at which you acquire customers and the quality of that customer would be wildly inconsistent.
What happens when you have an inconsistency in your business?
Your revenue and profit would be like a roller coaster, which ultimately means your business will stay flat, or worse decline, almost like you have a leaky bucket that you can’t seem to plug.
Is your business like a leaky bucket?
Are you following me so far?
Now let’s discuss a
Customer Acquisition Strategy
Where we use online marketing for lead generation, that will produce customers for your business?
Sound like a plan?
Awesome. Here we go.
What form of online marketing are we talking about here?
If this is not your first time reading my blog, then you know what I am going to say.
In case this is your first time here, then I’ll tell you.
Content Marketing a.k.a. blogging
I discuss blogging as part of my B2B lead generation tips for customer acquisition in a recent blog post.
So why blogging as a marketing strategy?
[tweet_box design=”default” float=”none”]Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. (Source: Demand Metric)[/tweet_box]
I don’t know about you, but that should be all the reason you need to implement blogging as a part of your marketing strategy.
What are your thoughts?
In order for blogging to work effectively as a lead generation tool you need to do it – you guessed it.
Another reason to be consistent is according to Google’s Zero Moment of Truth Research in 2012 it takes 10.4 pieces of content online before a prospect is ready to engage with you. This applies to every marketing strategy, it is not exclusive to blogging.
So keep that in mind, if your content marketing results aren’t instantaneous!
So how does blogging work exactly?
Glad you asked. Let’s keep it as simple as possible shall we?
Here’s how to make your blog into a
Lead generation machine
- Do keyword research. Find keywords that have high search volume that are related to your business.
- Combine those keywords in the form of a question or topic you think someone would search for that they want an answer to and use that as your blog post title.
- Then utilize those keywords in the title of your blog post, URL, meta description, and sprinkled throughout your entire blog post.
- Now write your content as if it is a solution to a problem or answer to a question. Also, demonstrate how your business’s product/service is part of the solution for that problem.
- Make sure each piece of content is 1,000 to 2,000 words long. Why? So you have a greater probability to be considered “quality content” by the search engines.
- Have an image in each blog post that relates to what you’re writing about. Check out the image I used in the blog post – Email Marketing Tips For Customer Acquisition.
- Use keywords in the Alt Image Tag within your image.
- Write 1 blog post per day.
- Respond to comments if someone leaves them for you after reading your blog post.
- Lastly implement email marketing. Refer to this blog post on how to do that.
There you have it – a lead generation machine that will produce leads for your business 24/7, 365 days a year.
Blogging is my favorite marketing strategy.
What’s yours? If it’s not blogging it should be.
No matter what online marketing tactics you use to grow your customer base, you better be sure that you have a process in place.
With that being said.
Do you have a customer acquisition process in place?
Is your current process working?
If your process is working, do you want to improve it?
Let’s connect, I can help you fill in the gaps!