Now these “doors” that I am referring to apply to brick-n-mortar businesses as well as those businesses that are strictly online. And most of you have a combination of both and if you don’t have an online presence of any kind you’re missing out.
No, really you’re missing out.
So, what are some examples of customer acquisition strategies that work?
We’ll get to that, but first we have to go over something?
Why should you spend your time – which is your most valuable asset reading the rest of what we have to say?
- We’re going to give you examples of customer acquisition strategies that flat-out work. Do they work because I say so? Or due to my personal opinion? Ah no. This is based on statistical data.
[tweet_box design=”default” float=”none”]Numbers don’t lie.[/tweet_box]
Sound like a plan Stan?
Let’s dig into it shall we?
Examples of customer acquisition strategies that will get you customers
Content marketing, inbound marketing – blogging for a customer acquisition strategy
What makes blogging so effective as a customer acquisition strategy?
Here are some statistics which speak to that.
- Nearly 40% of U.S. companies use blogs for marketing purposes. (Source: eMarketer, August 2010)
That is a lot of companies. Almost half of U.S. companies use blogs for marketing purposes, that speaks volumes if you ask me.
I am not saying you always need to do what everyone else is doing, but you need to take a look at it when that many companies are using blogs for marketing.
What are your thoughts?
- B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. (Source: HubSpot State of Inbound, 2014)
As you can see in the B2B arena blogging is preferred as it allows you to educate your prospects.
When selling B2B your prospects want and need to be educated on how your product/service is going to help them in their business.
A blog is a perfect way to educate your prospects.
Would you agree?
- 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (Source: HubSpot State of Inbound, 2013)
Tell me another form of marketing where that high of a percentage of companies report a positive ROI?
Quite frankly you can’t.
Are you convinced yet that blogging is a customer acquisition strategy that will get you customers?
If not, what else do you need?
We wrote a blog post recently that fits in with what we’re talking about here today. Stop reading this blog post and go read that one real quick. It will only take you a minute or two. It’s quick and easy to digest.
Recommended Reading: Customer Acquisition Process Using A Blog
Sound Like a plan?
Before we move on, let this statistic marinate for a second.
- 54% more leads are generated by inbound tactics than traditional paid marketing. (Source: HubSpot)
Using social media as a tactic for your customer acquisition efforts
Do I need to tell you about the power of social media my friend? I don’t believe I do unless you’ve been living on planet zippy.
Am I right?
With that said here are some statics that support the power of social media for customer acquisition.
- Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (Source: State of Inbound Marketing, 2012)
Okay. So over half of customers acquired by business-to-consumer companies was through Facebook and almost half of business-to-business companies acquired customers through Facebook.
That’s enormous. Can you tell where your customers “hang out” or spend a lot of their time?
Yep. You guessed it.
Do you think using Facebook will help you get customers for your business?
You better believe it will.
[tweet_box design=”default” float=”none”]If you’re not using Facebook as part of your customer acquisition strategy, you better wake up and smell the coffee my friend.[/tweet_box]
- The number of businesses that say Facebook is critical or important to their business has increased by 75%. (Source: State of Inbound Marketing, 2012)
Another feather in the cap for Facebook. It cannot be overstated why you need to use Facebook as part of your customer acquisition marketing.
What do you think?
- Social media has a 100% higher lead-to-close rate than outbound marketing. (Source: State of Inbound Marketing, 2012)
So what does that mean exactly?
You have a higher lead to close rate using social media – Facebook, Twitter, Google+, LinkedIn, Pinetrest, SnapChat, etc. than utilizing outbound marketing – trade shows, tv commercials, flyers, brochures, magazine ads, newspaper ads, etc.
Does that clarify things a little but for you?
Two more pertinent social media statistics to make you aware of.
- 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot State of Inbound, 2013)
- 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot State of Inbound, 2013)
You may be asking yourself – I am a small business owner, not a marketer.
Sure. I understand what you’re saying, but in this context those 2 statistics are pertinent.
It shows you the viability of LinkedIn and Twitter as a customer acquisition channel.
Email marketing as a new customer acquisition strategy
Before we touch on email marketing I want to direct your attention to a relevant blog post that we wrote recently that ties in perfectly with email marketing as a customer acquisition strategy. Give it a quick glance.
Recommended Reading: 4 Free Customer Acquisition Channels For Businesses
You use email in your every day communications, probably more so than talking on the phone in this day and age.
Would you agree?
I would say so.
What about using email for new customer acquisition?
- 59% of B2B marketers say email is the most effective channel for generating revenue. (Source: BtoB Magazine)
Well its hard to argue with that statistic, now isn’t it?
No doubt about it. If you’re not using email marketing in your business I think what we just shared should give you pause and you should consider adopting email going forward as a part of your customer acquisition process.
- 49% of B2B marketers spend more time and resources on email than on other channels. (Source: BtoB Magazine)
Again, another statistic that points to where you should strongly consider spending your time and resources.
Why would almost half of B2B marketers spend a majority of their time and resources on email?
It’s simple. It works.
That is what our entire discussion has been built around today.
Examples of customer acquisition strategies that will get you customers.
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
Is that process cost-effective for your business?
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.