If you have a website or blog there are a number of ways you can generate revenue. Including but not limited to selling your own products/services, selling advertising space, or promoting affiliate product(s)/service(s) and last but not least display ads. For the sake of this discussion we’re going to take a closer look at display ads and affiliate products. More specifically, the difference between Adsense and affiliate marketing.
Ready to get down to business?
Good. Let’s go.
Examining The Difference Between Adsense And Affiliate Marketing
Adsense (Google Adsense) to be precise is a large network of online advertisers. In this network each advertiser bids on ad space by paying X amount of dollars for that ad space. Then there are publishers (like me) who display those advertisers ads on their website and when a visitor clicks on a particular ad you make some money. Google shares a percentage with you. Depending on the type of ad, it can be a few pennies or $2 to $3 and sometimes more. It is all dependent on the ad.
Are you picking up what I am putting down so far?
As you can see all a visitor needs to do is click on an ad and you make money. There is nothing you need to do. You don’t need to sell anyone anything. It’s passive. You just need visitors to your website.
Easy enough right?
Sure. Not so fast my friend. Why? Not everyone who visits your website is going to click on an ad. So, in order to make a really good chunk of change from Adsense you will need a ton of traffic, I am talking about hundreds of thousands of visitors to make a healthy 5-figure pay day. If you have that you’re golden. If you want to build to that point, you best get to work. The Huffington Post is a great example of a website using Adsense to generate income. They receive a ton of traffic, so it’s very lucrative for someone like that to use display ads.
I will say that Adsense is an easier way to make money than affiliate marketing as you do not have to sell anyone anything.
Now on to affiliate marketing.
In essence affiliate marketing is where you sell something and receive money for doing so. More specifically, a visitor to your blog clicks on a link to purchase said product/service and when they do you receive a commission. That commission can be a flat fee or a percentage of the sale.
How much is that typically?
Depends. It can be $20, $50, $100, or $1,000. It’s all predicated on how much the product/service you sold costs and the percentage of commission received.
The benefit to affiliate marketing is you do not have to worry about making any products, shipping them, accepting payments, or giving refunds. That is all done by the company whose product you’re an affiliate for.
Also, you do not need as much website traffic to make decent money with affiliate marketing as opposed to adsense.
Pretty sweet! Huh.
But, there is a downside here.
What is that?
Getting someone to whip out their credit card is not the easiest thing to do, unless the product you’re promoting is something they:
Need or Want Right Now.
If it is, then you’ll sell a ton and make a lot of money.
If you’re promoting the exact same affiliate product/service that 100’s if not 1,000’s of other people are it’s going to be difficult as hell to sell anything or make any money.
Further you’ll probably need a lot more website traffic (still not as much as you would need with adsense) to make it work.
So, what do you do?
Pick an affiliate product/service that will give you a lucrative payout and that people NEED right now.
Trust me. They’re out there. You just need to get to work and find it.
And that is the difference between adsense and affiliate marketing.
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