The third and final post of how do you get eyeballs on your stuff – paid advertising. You need to be careful here as you can burn through a ton of dough quickly, especially if you are brand new. Each of the methods below can cost $1.00 or more per-click. Here are a few paid advertising methods – Facebook PPC (pay-per-click), Twitter PPC (pay-per-click), YouTube (pay-per-click), Google Adwords, and Bing, etc. There is another type of paid advertising called solo ads. We’ll expound on this a bit. What the hell is a solo ad? A solo ad is where you create an ad focused on where you want eyeballs to go and pay to have it sent to another marketer’s customer list. Sometimes all you do is send your link (the link can be to a blog post selling a product, or squeeze page selling a product) to the solo ad vendor and they will write the ad for you. Why? They know their customers better than you and what they will respond to. A good price per click is around a $1.00. You can pay less than that, but you get what you pay for if you know what I mean.
Most solo ad vendors offer packages from 50 clicks all the way to 1,000 clicks. I recommend you start out with the smallest amount of clicks so you can see the response you get to your ad. If it is successful the first time you may consider buying a larger quantity of clicks next time. Here is a good resource I use to find solo ad venders.