Now that you know your product inside and out (in case you forgot your product is “you”) and your selling point. Does your selling point solve a problem? As a business owner you buy solutions. In today’s day and age chances are the first place you go is on the internet and type your problem into Google to find a solution. I mean how many times a day do you do that? 5, 10, 20 times a day? I know I do that at least 5 times a day maybe more.
Now you need to ask yourself what problem is my business solving? And if you cannot not answer that immediately, then you are not solving a problem. You are like the millions and millions of blogs out there saying the same thing, thus not solving problems and damn sure not making any money! Now go back to the drawing board, do more digging and figure out how you can solve a problem. Like I said before this is hard work and if this is for you, you will persist and figure it out until you get it right! If you tap out, no harm no foul this just isn’t for you.
Here is a real life example I can give you of solving a problem. If you know anything about glaucoma, even if you don’t know it’s bad news. Basically you’re sight is screwed. You are going to lose your eye sight at some point because there is no cure. So eye doctors have a vested interest in trying to make sure this does not happen to their patients. If I sell an instrument that can detect the presence of glaucoma long before there is any damage to the eye would the eye doctor buy it? Damn Skippy he would because I am solving a problem for him. Are you picking up what I’m putting down? I’ll say it again make sure you know what problem you are solving!!