How does that sound?
I must say that if you have not done this or even heard of this you need to go check it out and go through this course.
What am I talking about?
The inbound certification course over at Hubspot.
This course is 100% free (no, really it is free for anyone to take).
I recently did this and boy am I glad I did.
How long did it take to complete?
It took 1 hour per day for 6 days.
I’ll go into detail in another blog post of all the sections, test, etc. later.
I want to get back to the task at hand and discuss inbound lead generation best practices that will actually help you.
Help you with what?
To generate more leads = more potential new customers = more revenue = more profit.
Not only that, but generate leads by marketing smarter and not working harder.
Why should you continue reading the rest of this blog post, when you have more important things to do like making money?
- Very simple. These inbound best practices will help you make more money.
Would you like to make more money?
I believe you do. If not, you’ve stumbled upon the wrong blog and should go back to Facebook.
Not let’s get after it.
Inbound lead generation best practices that help you win more business.
What is your buyer persona?
Okay, here is the English translation.
[tweet_box design=”default” float=”none”]Who needs what you have?[/tweet_box]
In other words, who are you marketing to – a.k.a your target market?
What problems or challenges do they have?
How are you going to solve that problem or help with those challenges?
Does your product/service solve that problem or challenge?
Can you answer those questions?
You should be able to rattle them off without thinking!
But that’s not all there is to it.
Another resource that you should read in addition to this blog article is one written by Neil Patel on Quicksprout about reader personas.
You need to know way more about your buyer than that. Your target market needs to be specific.
Here is an example of a buyer persona.
- Joe Smith is 40 years old, married with 2 children and runs a freelancing business specializing in social media management and content marketing. Joe has a hard time trying to grow his business and his income is inconsistent which is a problem as he is the sole provider for his family.
That is how in-depth your buyer persona needs to be. You need to know all of that information and all of your blog posts need to be geared towards solving Joe’s problems.
- What would a blog post title look like for Joe?
5 Ways To Increase Revenue For Freelancers Whose Income Is Inconsistent
Are you picking up what I am putting down?
Most small businesses out there miss the mark completely because they have not adequately identified who needs what they have to offer, when they want it.
Why is this so important?
You don’t want to guess. You need to find out what the people you’re trying to market to need and solve their problems or help with their challenges.
Once you do that and structure your blog articles accordingly, you will attract leads that are of quality and increase your chances of them becoming a customer.
Because that is the whole goal right?
Most certainly is.
This helps you avoid generating a large email list of leads that are completely and totally useless.
What’s the point when half or more of your leads aren’t viable as they do not need your product/service as their problems/challenges are completely different.
[tweet_box design=”default” float=”none”]99% of online businesses fail because they do not know who they’re marketing to![/tweet_box]
How to find out who your buyer persona is?
Research my friend. Research.
Better yet. Here’s a fancy term – market research.
A lot of it!
- Forums are a great place to find out what issues your target market is having.
- Listening on social media. (what are they talking or asking about)
- Reading other blogs to see if there is a gap that is missing and needs to be filled.
- Asking questions on social media. What challenges does your business have in 2016?
- Go to places like Quora and see what questions are being asked.
You need to find out what the problems are and how you can solve them.
Sounds simple right?
Hate to break it to you, but it’s easier said than done my friend.
There are a lot more best practices to be shared and discussed with you, but if you do not know who your buyer persona is and what their issues are and where they hang out online, then the rest of what can be shared with you will do you absolutely no good whatsoever.
You want more leads, that turn into customers?
Define your buyer persona by conducting a crap load of research.
This will take some time to figure out, and my suggestion to you is to take the time to figure it out.
I know we live in an instant gratification society and you want your business to thrive yesterday – we all do, but take your time and get this right.
So you can generate the right leads in droves and achieve your goal of a successful, profitable business.
Another analogy – if you have 6 hours to chop down a tree, spend 5 hours sharpening your axe and 1 hour chopping down the tree.
Get this right and literally you’ll have more leads than you know what to do with.
Don’t believe me?
Try it. It will work.
What happens if you don’t do this?
You’ll keep getting the same results that you’ve been getting – which won’t help you achieve your goals.
The inbound lead generation best practices all come down to whether you’ve correctly identified who your target market is – those who need what you have.
Figure that out and the rest is easy.
You know nothing is easy right?
Share or leave your thoughts below.