You and I have talked at length about how hard selling is and yes, it is hard. Also, if this is your first time reading my blog marketing is sales in print and media – i.e. tv, video. Do you like to watch tv on occasion? I must admit I do. I love watching football on Sundays during football season, baseball, hockey, basketball, and believe it or not reality tv and yes, that includes the Real Housewives, especially New Jersey. So what does any of this have to do with marketing? A crap load.
During each of these games or shows there are numerous commercials selling everything from widgets, to fitness products, programs, diet pills, etc. Better yet how many health and beauty products for men and woman, fast food restaurants do you see commercials for? Answer. A lot. What do all of the commercials have in common? They are marketing something to you. What? That’s right they are trying to sell you that product.
The best example of this is a commercial for women’s hair care. In that type of commercial you see “X” celebrity in the commercial for this hair care product claiming something along the lines of “healthier” “fuller looking hair” by using this product. So where’s the marketing message? It is in the “healthier” “fuller looking hair” because that is the benefit of using that hair care product, or how your hair is going to look and feel by using that product. Make sense?
So go watch tv and study the commercials to see what the marketing messages are. Then take what you learn and see how you can apply it to marketing your online business, and/or affiliate programs.