So here’s the problem. The internet is both a blessing and a curse for the newbie marketer. Why? Well when you have an abundance of information at your finger tips and access to almost any piece of information for a nominal fee it creates the shiny object syndrome. Let’s dive in and discuss.
You are in need of learning how to drive traffic to your offers and come across a course on the internet or via another marketer’s email list that you are a part of. So you buy the course. Mid-way through the course you check your inbox to find another offering for a social media marketing course that teaches you how to generate leads and make sales with Facebook for free. Now you say to yourself. Oh I need that. Now what do you do? You buy that social media marketing course and dive right in. So here you are knee deep in this social media course you just bought. A few days pass and you are still plowing through your social media course, then check your inbox. Lo and behold you see an email from one of the many marketers you follow and this marketer is selling a course on how to make money blogging. You check out the course and you say I want it. This is just what I have been looking for. After you buy the latest course on how to make money blogging you start to dive into that. While in the middle of the make money blogging course you check your email and see an offer from yet another marketer offering an affiliate program where you can make $1000’s in commissions without having to pick up the phone and talk to anyone. So what do you do? You spend the dough and buy into the affiliate program. And for the sake of this argument let’s say it cost you a couple grand to buy into this affiliate program. As you are starting to pick your way through that affiliate program you spent a couple grand on and check your email which you do incessantly via your Iphone. What’s in your inbox today? An email saying – Are you a part of XYZ affiliate program? Struggling to get leads so you can sell that program? Well this is just for you. An automated lead generation system that will generate leads for that affiliate program on autopilot. What goes through your head? Man, I have that affiliate program and I am struggling to get leads to sell that program. I need that automated lead generation system – so you buy that.
Does any of this sound familiar to you? Sadly, all of you probably know what I am talking about and have either gone through this or are going through this as we speak. First Let’s assign a dollar amount to each of the courses purchased.
Traffic course – $197.00
Social media marketing course – $297.00
Make money blogging – $397.00
Affiliate program – $1,999.00
Lead generation system – $49.99 per month
You have spent:
On courses that will teach you to drive traffic, make money blogging, affiliate program, lead generation system, and social media marketing. That’s a ton of money to spend. That is what is called the shiny object syndrome.
Second, how much time have you spent constantly checking your email, buying all of these programs, and studying hour after hour? Or day after day? I can almost guarantee you spent weeks if not months worth of time doing all of this.
Do you understand how to drive traffic to your offers?
Do you know how to market on social media to generate leads and close sales?
Are you familiar with how to make money blogging?
Are you making money with your high ticket affiliate program?
Is your lead generation system working for you?
What’s your answer? Can you answer “Yes” to all of these questions? Can you answer “Yes” to one of the questions? Two of the questions? Three of the questions? Four?
Probably not. Why? It’s simple. We live in a society that wants instant gratification and we’ll stop at nothing to get what we want. That includes buying the latest course or program that we perceive will get us where we want to be faster. We all want the glory without having to earn it. A majority of you have a “lottery” mentality and expect grandiose results instantly without working. At the end of the day all you’re left with is an empty wallet having spent thousands of dollars and you are still at the same place where you started after spending all of that money. I don’t care what business you are in those that earn hundreds of thousands or millions of dollars had to start from scratch, learn by failing, and take years to perfect their craft. Why do you think the direct sales industry is any different? Do you think that because you work from home that it is somehow easier? Do you think by reading a 50 page report on social media marketing that you have learned all you need to know and money will start pouring in your business?
Think of all the time you have wasted with each of these different courses and most likely you do not know any more now than you did when you started. Time is money. I’ll say that again time is money. What if you spent your time learning one course you bought, and implemented what you learned? What would that do for your business building efforts? Would you learn a new skill that when implemented would actually generate revenue for your business?
Generally when you reach this point what happens? You become frustrated at the fact you have spent all of this money and are not any further along in building your business that will generate revenue. As a result you blame all of the products you bought and the people who sold them to you. Furthermore you take to forums, social media, YouTube and warn others – do not buy these products as they are scams, the marketers who sold them to you are scam artists, etc., etc.
If you did not give into the shiny object syndrome, you would not be in this position. It’s not the product’s fault, the marketer’s fault, it’s your fault! You need to be accountable for your actions. You need to take responsibility for why you are not where you thought you would be. You need to avoid the shiny object syndrome at all costs.
The weight loss industry is the best at constantly coming out with newer, better products and marketing them. Say for example you see a commercial for a diet pill on tv that says something outlandish like “look like this super ripped model to my right by taking this diet pill once a day for 30 days.” Naturally you buy that product as you want to look like the ripped model in the commercial. A couple minutes go by and you see another commercial for an exercise machine that says “Do this exercise for 20 minutes a day to shed the pounds and get the body of your dreams.” So you buy the exercise machine and start to use it for 20 minutes a day. Can you see a pattern developing here? Can you see the shiny object syndrome taking shape? Absolutely. So what happens when you take this diet pill for 30 days and use the exercise machine for 20 minutes a day and you do not look like the models in the commercials? You immediately say they don’t work. They are a scam. You try like hell to get your money back. A few questions you need to ask yourself. How was your diet? Did you eat whole nutritious foods? How much food did you eat? How often did you eat? You can exercise all you want, take whatever pill you desire, but if you do not pay attention to what and how much you’re eating you will never achieve the results you are looking for. Make sense? Can you see the parallels between the two we have been talking about?
I know this is hard for you, but as newbie marketers you need to pick one thing and stick with it. Resist the temptation of all the other products and/or opportunities that come across your desk. If you want to learn how to make money blogging, commit to learning how to make money blogging. Do not move on to something else or another aspect of marketing until you have learned how to make money blogging and are actually doing it. What a concept actually doing something that is allowing you to make money instead of buying one course or program after another and getting nowhere. If what we have discussed here in this post has not convinced you to concentrate on one thing then I challenge you to conduct your own case study. Employ the shiny object method for 30 days and track what your results are. And for the next 30 days after that pick one thing to concentrate on i.e. – social media marketing and record your results. Let me know what you find out.
To make sure you do not slide back into the shiny object syndrome if you see something come across your desk that is intriguing and you are considering purchasing ask yourself some questions.
How will this product/course help me right now in building or running my business?
Will this course teach me a skill I need to operate my business and make money?
What is my return-on-investment ?
How can this product save me time? (Remember time is money)
Will this course solve a problem for me?
You need to answer “Yes” to at least one of these questions before making that decision to buy the course.
Now let’s wrap this discussion up and put a bow on it. You have to understand one thing. If you’re a newbie marketer there is a lot you will need to learn to make your desired amount of money working from home in your pajamas. It is going to be challenging, it is going to be very hard, but if you stick with it and concentrate on one thing at a time, you’ll get to where you want to go.