Search engine optimization can be terrifying for anyone, regardless of your skill set. Especially, for those just starting out. When I first learned about SEO I thought it was a different language and had trouble wrapping my head around it. Lucky for you, I can sympathize with you, which is why I wanted to share this with you. Share what exactly? Some easy to follow tips for on page search engine optimization for beginners.
Sound like a plan?
Cool. Here we go.
7 Tips About On Page Search Engine Optimization For Beginners
*We’re going to refer to this article in our example.
1) Make Sure the Title Contains The Keywords or Keyword Phrase You’re Trying To Rank For
As you can see the keyword phrase for this article is on page search engine optimization for beginners. This keyword phrase should always be in your title.
2) The URL Should Contain The Keywords or Keyword Phrase You Want To Target
The image above shows you where the URL is and that it only contains the keyword phrase you’re trying to target. You’ll need to edit the URL yourself to ensure that it only contains the keyword phrase. How do you do that? Press edit enter in the proper words. Boom. Done!
3) Your Keyword Phrase Should Be In The First Paragraph of Your Article
It does not matter where your keyword phrase is in the first paragraph as long as it’s in there. A little tip. Just fit it in where it sounds natural.
4) The Keyword Phrase Belongs In the Description
As you can plainly see my description contains the keyword phrase I am going after. Now you’ll need to manually type in the description yourself. How do you do that? Click on Edit snippet and start typing. When you’re done click on close snippet editor. That’s it. I am using the Yoast SEO Premium plugin which makes this process super easy. The All-In-One SEO Pack is another plugin you can use for this as well. Choice is yours.
5) Include Your Keyword Phrase in the Yoast SEO or All-In-One SEO Pack Plugins
As previously mentioned I am using the Yoast SEO plugin. So, I will enter my keyword phrase in the box labeled Focus Keyword shown in the image above. What’s the reason for doing this? Simple. When you’re using long keyword phrases and write tons of articles, it helps you to keep track of what you’re writing about at that moment.
Okay. Good stuff.
6) Your Alt Text For All Images Needs To Contain Your Keyword Phrase
The reason why you need to include your keyword phrase in the Alt Text of an image is that Google cannot decipher what an image is about and/or what keyword you’re targeting without including your keyword phrase.
7) Do Not Stuff Your Article With The Same Keyword Phrase
What do you mean by that? If your target keyword phrase is how to rank # 1 on Google in mere minutes, don’t use it over and over and over again. It will not help you the least bit in terms of ranking higher in Google. As a matter of fact it increases the likelihood of your article being flagged as spam. How do you know? I learned that lesson the hard way.
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