You buy stuff every single day of your life whether it be for yourself or for your business, company, so and so forth. The list can exhausting as to what you can buy. We’re not going to any time going over that minutiae, but rather focus on the message at hand here. Which is the first sales myth in this mini-series on sales myths in business.
Ready to get going?
Sweet. Let’s get after it.
The Most Overblown Sales Myth On The Planet Is That People Buy From People That They Know
That’s a bold statement isn’t it?
No, because it’s a crock of crap.
When I purchased my last piece of investment real estate.
Did I know who the owner was that sold it to me?
Why did I buy it?
It was a great investment in terms of monthly cash flow and re-sale value down the road.
It had nothing to do with who sold it. A clown could’ve sold it to me, doesn’t matter.
When it comes to business it’s simply that. It’s a business decision, not emotional, or personal.
Now, let’s bring it back around to you.
Do you have a business where you sell a product or service?
Sure you do.
So, does everybody that buys from you know you?
Ah, no. They don’t. They want what your product/service is going to do for them.
I mean really. How well does somebody “really know you” anyway?
Maybe if they’re a lifelong friend I suppose. How many of those do you have? 1 maybe 2?
That’s not going to move the needle for you. You might be able to afford a coffee if both friends bought from you.
Another quick example from my past. I had a doctor call me up and buy a $100,000 piece of equipment. No questions asked. I didn’t know him from Adam and vice versa.
Why did he by that machine from me?
It helped him provide better patient care and provided an additional revenue stream.
That’s it. Again, he didn’t know me from Adam and I did not know him.
People do not buy from people they know. Period. End of story.
They buy what’s going to help them line their pockets and their business!
If you help every potential customer buy by showing them how your product/service is going to help them accomplish their goals, you’ll have more customers than you’ll know what to do with.
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