Selling skills questions and answers for customer acquisition is a guide for you the small business owner.
A guide for what you might be asking?
A guide of selling skills questions and answers that is easy for you to follow, thus improving the communication during the customer acquisition process.
So before we get started.
Why on earth should you spend a minute of your time reading this blog post?
Besides my ability to communicate extremely well via the written word.
Because this information we’ll discuss today just might increase your revenue.
You do want to increase your revenue don’t you?
I sure hope so, given that you own your own small business.
So, what are the selling skills questions and answers?
You’ll have to hold on there eager beaver and keep reading in order to find out.
Sound like a plan?
Now before we get rocking and rolling I want you to stop for a quick second and read this blog post written yesterday about selling skills that you use as a small business owner to engage with your customers.
After you’re done reading another masterful piece of writing by the one and only me, be sure to come right back and finish reading this blog post.
Can you do that for me?
I know you can.
So, what are some selling skills that you can use for customer acquisition?
Or better yet.
Selling skills questions and answers for customer acquisition
Per Wikipedia sales is activity related to selling or the amount of sold goods or services in a given time period.
As a result selling skills refers to having the ability to understand the needs, wants, and desires of your customer and selling them the appropriate product/service.
Are you picking up what I am putting down?
[tweet_box design=”default” float=”none”]Selling has nothing to do with the ability to talk. It is having the ability to listen.[/tweet_box]
So, how do you get to understand your customer’s needs, wants, and desires.
You have to:
- Build rapport with them.
- Ask questions.
- Ask more questions
- Show how your product/service can help them. If your product/service cannot help them, then you need to say so.
How do you build rapport?
You build rapport by having mini-conversations over the course of time.
That time can be weeks, months, or even years.
Yes, you can spend a year or more building rapport.
Those mini-conversations can occur:
- Online – commenting on a blog, social media (Facebook, Twitter, Google+, LinkedIn)
- Email – having brief conversations over email.
- Face-to-face – meeting up one-on-one and having discussions that way. Or at a networking event, tradeshow, etc.
Once you’re able to build rapport, then you can get to the good stuff.
What is the good stuff?
A lot of questions!
Now that your customer feels comfortable with you, you have a rapport if you will. This allows you to begin asking questions.
You’re not a mind reader. So, you have to ask questions.
What kinds of questions?
Questions that get your customer to expound on what their needs, wants, and desires.
Questions that do not call for a “yes” or “no” answer.
Do you know what I mean?
No, that’s okay we’ll go over them right here.
These are what we call open-ended questions.
Here’s an example of an open-ended question.
Tell me how you acquire customers for your small business?
See, what I did there?
Your customer’s response can last 30 seconds or 3 minutes by asking this type of question.
What’s the value in that for you?
- It gets your customer talking.
- You find out all kinds of things in addition to how they acquire customers for their small business.
This essentially opens the flood gates and really allows your prospect to open up.
Now to confirm what you’ve heard after listening to your customer respond to an open-ended question, you’ll have to ask a closed-ended question.
What is a closed-ended question?
A question that calls for a “yes” or “no” or no answer.
To make sure I understand you correctly, you use a blog to generate leads for your business?
That type of question will give you a “yes” or “no” answer.
Do you follow?
Show how your product/service can help
How do you do that?
- A demonstration of how your product/service works.
- Examples of other situations that is similar to your customer’s and how your product/service solved that problem.
- Scientific and/or clinical data (if applicable) to back up your claims.
Check out this blog post on 4 selling steps for some additional information as it relates to showing how your product/service can help them.
[tweet_box design=”default” float=”none”]Telling is not selling.[/tweet_box]
So make darn sure you demonstrate specifically how your product/service can help them.
Again, telling is not selling as previously mentioned.
You need to ask questions, followed by showing how your product/service is going to help.
If you just start blabbing away about how good your company, product/service is, then all you’re going to do is make yourself look like a buffoon to put it bluntly.
I know you don’t want to do that.
Of course not.
Okay, my fellow small business owner that will do it for our discussion today on:
Selling skills questions and answers for customer acquisition.
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
Is that process cost-effective for your business?
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.