Social media is an important part of our everyday life from a personal standpoint, but is crucial to the present and future growth of your business. That’s undisputable as that is where a majority of your customers and prospects “hang out.” With that being said there are a number of different platforms (and I am not going to name them as you know what they’re already). Each one has it’s own little nuances and intricacies you need to be familiar with, but there are some social media tips for dummies that should be followed across all social networks.
Hold your horses we’ll get to that in a second.
5 Social Media Tips For Dummies You Should Use Every Day in Your Marketing Efforts
Be Real, But Not Too Real
What do you mean by that? It’s a good idea to talk about members of your family and/or share photos of them on social media, but you shouldn’t use their real names. If you must refer to them by a name use a nickname. This way you’re being real with your audience allowing them to “know you”, but not know everything. Essentially you want to avoid giving your followers too much information. Make sense?
Don’t Automate Everything
You want to humanize your brand and/or business. Why? The people following you in your social media circles are human. Not robots. So, it makes sense to have a human element to your brand on social media. Not the endless supply of posts 24 hours a day that are posted by a tool and not you. If you don’t think people can figure this out, then you’re sorely mistaken. Also, I am not advocating that you don’t use automation, but rather use it sparingly.
Engage with people while on social media. What do you mean by engage? If you ReTweet a Tweet, give a perspective on it. Thank people. No, that doesn’t mean you need to live on said social network and thank every person the second they leave a comment or like something, etc. Everyone understands you have a lot going on and can’t do that constantly. Do it in a reasonable amount of time – within 24 hours. Also, ask questions on social media, don’t just listen. As a matter of fact those most well known on social media are also very interactive. Coincidence?
Give A Peak Behind The Scenes
Give your followers some raw footage. A behind the scenes look into you and your business. Don’t just send out promotional stuff. Again, you’re human and your followers are human so give them a taste of that. Example could be you start your day at 4:00 a.m. by going to the gym and working out. Send out a post about that. Give your followers a sneak peak, but like I mentioned earlier you want to be real, but not too real.
Appear The Same On Social Media As You Would In The Real World
Chances are at some point you’ll be seen in public by one or a group of your social media followers. The last thing you want to do is not look like or be like the same person in real life as you’re in your social media profiles. Why? Because you’ve built a following based on how you present on social media and that is why these people are following you. If you present as the opposite in real life, then you’ll be considered for lack of better word a fraud. The result can be devastating to you, your brand, and your business.
If you made it here to the end and like what you read, tell your friends by sharing on Facebook, Twitter, or Pinterest.