This is a guest post by Theodore Nwangene.
It’s obvious that when you’re launching a new blog, you become excited about it.
At that point, all that comes to your mind is to launch it and become a blogger like you friends, nothing else.
You’ve brainstormed for a domain name which seems promising then, you registered and hosted it and boom, you’re in the system.
It’s now time to share your blog link with your family and friends. It’s time to boast that you’re now a blogger (What a wonderful profession).
But what you failed to realize was that due to the excitement and rush to launch your blog, you missed so many important things required for the well being of your blog.
You even did things you shouldn’t have done from the beginning hence, the death of your blog becomes imminent.
I understand that no one is immune to making mistakes but being aware can prevent them from occurring.
In this post, I will expose to you 5 of the mistakes most new and intermediate bloggers often make in the beginning of their blogging adventure. Avoiding these mistakes will contribute immensely to the growth and development of your blog. Let’s get started.
1. Not Knowing Your Target Audience:
This is one of major mistake I see among bloggers. You may know your topic well but if you don’t know your audience, it will show in everything you do which will also bring about your failure.
For you to succeed with blogging and content marketing, you must connect with your target audience in a deep level. This will enable you to serve them better.
How will you feel when you have a mentor who always tries teaching you how to count and write 123……..100 when you’re already well grounded with that?
I know it will always be boring whenever he’s teaching and if care is not taken, the next thing you will do is stop attending his class.
The same thing applies to when your mentor tries teaching you Calculus when you barely understand simple simultaneous equation.
This is exactly how blogging is as well.
You need to understand your readers pain point and then meet them there. You need to know in what level they are on the topic you’re teaching them.
Without knowing these things, your tips will either become too basic or too advanced for them. This will end up scaring them away.
2. Trying to Please Everyone
I understand how you desired to touch as many lives as possible with your awesome writing but I’m sorry to tell you that such idea came from Hell.
You can’t appeal to everyone. This is what most bloggers don’t know. The one important thing that will determine the success or failure of your blog is how targeted your topic is.
The moment you start writing for everyone, your contents will become boring and disengaging because the main scope of your blog will be lost.
What you should do instead is to lesser-focus more on your core values. Write solely for your select audience and forget about others.
This will boost your expertise in your niche and will ensure you don’t fill your blog with myriad topics.
3. Not Being Consistent
The key to successful blogging is being consistent. This is vital for the growth of any blog.
Yes, I’ve been advocating lately that you should not focus all your efforts posting daily as most experts advised. This is because it may end up affecting the quality of articles you dishes out.
When it comes to content marketing, quality always trumps quantity. But, it is good to have a publishing routine. Can you maintain publishing once a week, twice a week, or even five times a week? You have to decide.
Once you’ve decided on the right times and days for you to be publishing, you need to stick to it. What matters most is for you to always make sure your articles are of higher quality.
You must realize that maintaining a publishing routine is not about “Let’s just throw up some junk post because I’m committed to publishing 3 times per week”. This will only affect your readership.
You will agree with me that writing 2 quality contents per week will be well received by your audience than writing 7 mediocre contents per week. So, choose quality.
4. Not Using a Reliable Web Host
I can’t stress much on the need to choose a reliable and reputable web host when starting your blog.
You might be tempted to use any of the cheap ones out there but that will soon drive you out of business.
When I started my first blog in 2011, I made a mistake of choosing one crappy cheap host because I assumed that I can’t afford a quality web host back then. What happened next? Glad you asked…
I never knew the web host was insecure as a result; my blog was hacked 3 consecutive times until I later abandoned that domain name. This frustrated the hell out of me, if not that I’m committed enough to blogging, I would have given up.
Getting a good host can of cause be expensive but at the end, the price will be well worth it because it will save you from lots of headache. Therefore, stay away from those crappy hosts because they will do you more harm than good.
5. Writing for Yourself and Ignoring Your Audience
Are you serious? I never knew you’re that interesting. Perhaps, you’re a celebrity if not; you need to stop making your posts about yourself.
The painful truth is that your readers don’t care to know about you except it will help them in one way or the other.
As a content marketer, your duty is to inspire and guide your readers whenever needed. Writing about yourself or experiences is good because it will add some personality in your writing but it has to benefit your readers in a way.
Blogging is a difficult task but not as difficult as people made it. Once you understand the fundamentals of blogging and avoid the mistakes mentioned above, you won’t have a problem becoming the next pro blogger.
You need to:
1. Understand your target audience
2. Stop appealing to everyone
3. Create a blogging routine you know you can keep and always focus on quality.
4.Get a reputable host (If you’re still wondering what host to chose, I will recommend temok, I recently started using them after reading about them on Enstine’s blog). I’m not an affiliate.
5. Make your writing for your audience.
With all these, you will not have any problem to make your blog a huge success.
I will love to hear your thoughts via the comment section.
Theodore Nwangene is on a journey to help bloggers and entrepreneurs build a better and profitable blog, increase visibility and boost their online authority. He also writes insanely helpful guides on blogging/marketing at topbloggingcoach.com. Get his free guide “5 Steps to Your First $1000/Month Blog”.