It is a given that in order to acquire customers for your business, you first need to have leads. Those leads need to be quality, but you also need them in quantity as well. Today we’re going to discuss the Top 5 lead generation ideas for small business.
Are you ready?
You better be. As this is going to be informative and entertaining at the same time.
Seeing how we’re going to be talking about lead generation I think it is important for you to check out this blog post on lead generation statistics from 2015. If nothing else you may learn a thing or two. Matter of fact I know you will.
So, why should you continue reading this blog post?
- These top 5 lead generation ideas just may help you take your small business to the next level in terms of customer acquisition.
Why is that important?
It means your revenue will increase, thus your profit increases – which means more money in your pocket.
How does that sound?
Great. Sign me up.
Ready to get down to business?
Good. Let’s not waste anymore time.
The top 5 lead generation ideas for small business.
Each of these top 5 lead generation ideas are not in any specific order, they’re just the top 5.
Do you follow?
[tweet_box design=”default” float=”none”]You need quality leads in quantity.[/tweet_box]
- Run a contest or a giveaway.
What kind of contest do you run?
What do you giveaway?
Think of what works well.
How many times have you entered a contest for a chance at their giveaway?
You probably do it all the time.
So, what makes you enter said contest?
Either you have the ability to win something cool or something of value – I.e. Apple Ipad, FitBit, etc., etc.
Not only do you sign up to enter the contest, but so does everyone else regardless of what type of business is running this contest. That pretty much becomes irrelevant because all you’re interested in 9 times out of 10 is the giveaway.
This is a great way to generate leads by the truck load.
Would you spend $500 or $1,000 to generate a bunch of leads that have the potential to turn into a customer?
Absolutely you would.
So, try a giveaway and run a contest.
Let the world know via social media and email outreach.
- Give away your product or service for an entire year.
This is sure to generate a high number of leads for you. There is tremendous value in giving away your product/service for an entire calendar year. Depending on your price point that can be a value of thousands of dollars.
Promote the heck out of that through social media or partner with someone who has a large number of email subscribers that will allow you the opportunity to present this opportunity to a targeted list of people.
That list of targeted subscribers should have an interest in your product/service.
This has the ability to generate a bunch of leads for you, that will have an interest in your product/service.
[tweet_box design=”default” float=”none”]To get what you’ve never had, you must do what you’ve never done.[/tweet_box]
That means trying lead generation methods that you’ve never done.
Also, thinking outside the box.
Because if you don’t someone else will and take your leads, thus potential customers.
You don’t want that to happen do you?
Of course not.
- Give money – cold hard cash.
Money generates leads for just about any business regardless of whether it is B2B, B2C, or any other business.
We all want and need money to survive, but also will do almost anything for it – provided it is ethical and legal. If you tell me to give you my name and email address and you’ll give me cash for that, sign me up.
Is there a limit to how many times I can sign up?
I mean seriously it is a no-brainer.
How much money?
How long do you run this for?
It all depends on how much a new customer is worth to you?
The more a customer is worth = the more money you can give them.
The more money you offer to give them, the more leads you’ll generate. Simple as that.
Let’s say a new customer is worth $1,000 to you. This is not that customer’s lifetime value, but rather what they’re worth when they first become a customer.
So, you give each lead $25 to sign up to your email list.
Promote the heck out of it and run it for a few hours and see what your results are.
If you get a ton of sign-ups, then that worked. Otherwise, raise the number from $25 to $30 and see what happens.
Wash, rinse, repeat until you find your sweet spot.
- Donate to a charity.
Obviously you know your customer base better than anyone else, and that goes for your customer persona which means you know what makes your leads tick.
As a result you offer to donate $1 dollar to a charity (that your leads will be familiar with) for each sign-up you receive to your email newsletter.
So, you’re being a good human being by helping out others and generating leads in droves for your business.
How long should you run this for?
Well that is up to you my friend.
As an aside charitable donations are a write-off for your business so it’s more like a triple-whammy.
- You help a good cause.
- You generate leads for your business.
- You have a tax write-off.
What do you think?
- Cross-promote with another business owner.
Ask a fellow small business owner that you know and trust and see if you can promote to each other’s list with the sole purpose of getting more leads for your business.
This allows you access to more potential customers and an increase in potential revenue and profit.
Do you know what the best part is?
These are qualified as you’re partnering with another small business owner that’s either in the same industry or pretty close where so your list will be of value to him and vice versa.
Okay. That will wrap it up for our discussion today on the top 5 lead generation ideas exposed for small business.
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
Is that process cost-effective for your business?
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.