Isn’t the goal of every business to try, and find ways that you can increase profitability? Without a shadow of a doubt that is what you’re trying to do each and every day. In order to help your efforts we’re going to walk you through types of customer acquisition strategies that will improve profitability.
This point can’t be talked about enough as it comes to your business.
[tweet_box design=”default” float=”none”]Without customers you’re dead in the water. No customers, no business.[/tweet_box]
Before we get rocking and rolling.
- Why should you read everything that is written within this blog post instead of clicking on that red “X” in the upper right hand corner of your browser?
If you follow these customer acquisition strategies and/or tactics we’re going to discuss – you will increase your company’s bottom line. Still not convinced?
Read on and see for yourself!
I’ve been blabbing long enough.
Let’s get after it.
Networking events as a customer acquisition strategy
There is no better way to meet potential customers than by meeting them face-to-face at a networking event. Why is meeting face-to-face so valuable?
It allows you to build rapport and get a solid feel for your prospect’s potential level of interest in your product/service or if they’re just listening to you to be polite.
I want to interject for a quick second if I may. Here is a blog post that was written recently by yours truly that goes into the power of selling face-to-face you should check out.
It’s worth your time and is easily digestable. Take a look and then come right back and finish reading this blog post.
Recommended Reading: Sales Acquisition Process
Where were we.
So, how do you know or pick-up on whether your prospect you’re speaking with while they’re sipping on their beverage of choice is genuinely interested in potentially doing business with you?
What is their body language telling you?
Do they seem engaged?
Are they fidgeting?
Tapping their foot?
Stirring their drink constantly?
Making quick glances to others passing by or across the room?
Is your prospect doing any of these things?
If, so they’re just counting the seconds until you stop talking so they can escape.
Where do you attend these networking events or where can you find them?
Chamber of Commerce (your local Chamber of Commerce)
Your state or regional small business association.
Heck, you can even Google networking events. (click on Google to get an idea of what we’re talking about here)
Why else is a networking event so valuable?
It’s almost like speed dating so you have an opportunity to connect with as many potential prospects in the time allotted for the event, who are all in the same room.
How awesome is that from a time standpoint?
Great if you ask me.
Definitely maximizing your return-on-time this way.
Remember its a numbers game.
The more conversations you have = more potential leads = more new customers
Simple as that.
If you attend networking events on a consistent basis and maximize your time while you’re there this will definitely add to your bottom line now and in the future.
Are you picking up what I am putting down?
Online networking as a customer acquisition channel – blog commenting
What do I mean by online networking?
Using the internet to connect with potential prospects by commenting on blogs, being a part of groups on social media – i.e. Facebook and LinkedIn.
This gives you an opportunity to provide others with valuable information, help, but ultimately connect with potential prospects, who can ultimately become your customers.
In essence you can sit in your underwear and network with prospects who may become customers all without leaving your house.
Sounds too good to be true?
Sure it does, but it works and is an effective use of your time provided you go about it the right way.
What do I mean by right way?
Let’s start off with blog commenting.
What types of blogs should you comment on?
Those blogs that are:
- In your niche. (If you sell nutrition products it wouldn’t make sense to comment on an internet marketing blog).
- Blogs that are popular or whom have authority in your industry.
Reason why you take this approach is that these all of the readers to relevant blogs have the potential to be your customers.
Let me clarify, not every single one of these readers will be a customer of yours. Just a play on words here.
- When making a blog comment add to the conversation. The way you do this is by reading the comments that have already been left and make your response different from all of the other comments. Stand out by writing something that will not only resonate with the blog owner, but the other commenters as well.
Here’s an example of what not to do when leaving a blog comment.
Hi John Doe,
Great article! Thanks for writing.
Here’s an example of what you should write instead.
Hi John Doe,
Great information you’ve shared here today. I appreciate you taking the time to put all of this together. I certainly agree that time is money and still can’t for the life of me figure out why other small business owners don’t get that. Do you know what I mean John Doe?
So, in order to free up more of your time it makes sense to outsource or hire someone for a specific project – i.e. handling all of the technical aspects of your online presence – blog. That way you can spend your time on your content marketing that provides you the greatest return on your time.
Great conversation John Doe.
Have a great Wednesday.
Can you see the difference?
So, how does this help with your customer acquisition efforts?
- The owner of the blog takes notice – they can be a potential customer.
- All of the other readers of that blog will come across your comment and will take notice of what you wrote. As a result they will visit your blog to see what you’re about and may potentially be a customer or at the very least want to connect with you one-on-one.
Depending on your effort level this can yield a ton of prospects in a short period of time. This is no different than any other new customer acquisition strategy.
[tweet_box design=”default” float=”none”]You get out of it, what you put into it.[/tweet_box]
What are your thoughts?
On a related note be sure to go take a look at a blog post written recently by none other than yours truly which discusses using a blog for customer acquisition.
Recommended Reading: Customer Acquisition Process Using A Blog
Using Facebook and LinkedIn groups as a part of your new customer acquisition process
Being a member of Facebook and LinkedIn groups is a very popular practice as far as networking goes.
Typically you have to be accepted into the groups and there is a strict no spam policy.
In Lehman’s terms don’t come into this group slapping your links all over the place trying to get other group members to buy your product/service.
Be useful, be helpful to the other members of the group.
What do I mean by that?
If another member of the group asks a question and you know the answer to that question.
If you do this enough, it will show you’re competent and know what you’re talking about, which will lead to opportunities to generate new customers.
Trust me, if you help someone who is having a problem and your answer helped them resolve their problem quickly and easily, they will not forget that.
Further, they may become a customer as a result of that.
Focus on helping others in the group and detach from getting something in return right away. Because rest assured this will pay off in spades down the road.
I promise you that my fellow small business owner.
Again, you can do all of this from the comfort of your home, home office, by the pool, you name it.
Sounds good to me.
What say you?
So there you have it.
Types of customer acquisition strategies that will improve profitability.
Let me know what you think in the comments below.
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
Is that process cost-effective for your business?
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.