Because we’re going to define it for you today in this conversation and go over best practices on how to implement in your small business.
Sound like a plan?
To further your education on customer retention be sure to read this work of art on a customer retention plan and it’s importance to you as a small business owner.
To define what is a customer retention strategy in it’s simplest form, see below.
A customer retention strategy refers to the process you have in place to retain your customers – including but not limited to loyalty programs, discounts, and giving your customers a personal touch.
Before we move on in this conversation, you need a reason why to keep on reading. Rather what is the benefit to you and your small business?
- We define what is a customer retention strategy and go over best practices that will help improve your customer retention rate.
Do you want to know how to retain more of your customers?
I bet you do.
So, stay tuned and follow along as we get into it in a few minutes.
What is a customer retention strategy and how do you use it?
We already went over what the definition of what is a customer retention strategy – see above. Now here’s some strategies on customer retention and you should implement what will work best for your customer base.
Sound good to you?
This first set of strategies comes to you from Help Scout via their blog post on 15 Customer Retention Strategies That Work
Why should you take the time to read through each of these 15 strategies?
- Help Scout is ranked #1 in Google for customer retention strategies.
Why does that matter?
To rank #1 in Google you need to produce quality content that is better than everyone else trying to rank for that keyword.
Translation Help Scout is better than everyone else in this space.
So, be sure to read all of that blog post as you will not be disappointed.
The second set of strategies is brought to you by Marketing Wizdom in this blog post titled 20 Customer Retention Strategies.
Why take the time to read through all 20 of these customer retention strategies?
- Marketing Wizdom is ranked # 2 in Google just below Help Scout.
You know what that means right?
We just talked about that.
- The second customer retention strategy in this blog post should really hit home with you. I’ll give you a hint. It has to do with selling and selling more than once. Want to know what I am referring to? You need to go click on that link and find out for yourself.
- The fifth customer retention strategy is by far the most important and it doesn’t matter what business you’re in. It is in your best interest to go check out what I am talking about. Your business depends on it.
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“Good customer service costs less than bad customer service.” – Sally Gronow
The third set of strategies is brought to you from Client Heartbeat in the following blog post: 9 Customer Retention Strategies For Companies.
Why should you spend a second of your time reading any of these customer retention strategies?
- Besides the obvious – helping you retain more of your customers, which allows your small business to continue to grow.
- You will build customer loyalty by coming across as the expert in your industry. Read the 2nd customer retention strategy that shows you how to do this in your business.
- Going the “extra mile” can do wonders for your small business and the 8th customer retention strategy validates that and should not be overlooked.
- Your customers are the lifeblood of your business and you should be listening to them. What happens if you don’t listen to your customers? They leave and go to your competition. So you should get feedback directly from your customers. The 9th customer retention strategy tells you how to do this.
[tweet_box design=”default” float=”none”]”You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer[/tweet_box]
The fourth collection of customer retention strategies is from Groove in their blog post 10 Customer Retention Strategies to Implement Today.
What’s in it for you if you read these strategies from Groove?
- Strategy # 6 talks about being accessible to your customers – allowing them to get in touch with you if they have a question and need an answer. What happens if you’re not accessible? Simple. Your customers will leave and go to your competition. You don’t want that to happen, so go read this strategy. It will only take a second.
- Strategy # 8 is all about making your customers feel special. What happens when you make your customers feel special? Word of mouth spreads like wildfire and not only do you keep your customers you get new ones without lifting a finger!
- Strategy # 10 mentions how your company will make mistakes, that will cost you customers. Therefore, you need to pick yourself up and keep going. This is when your intestinal fortitude needs to be at it’s best.
Also, I wrote a phenomenal piece that has to do with how to retain your customers that you’d be wise to give it your attention – if you know what I mean.
That will conclude our conversation on what is a customer retention strategy and how to use it.
[tweet_box design=”default” float=”none”]”The purpose of a business is to create a customer who creates customers.” – Shiv Singh[/tweet_box]
Do you have a customer acquisition process in place for your business?
Is that process working?
Is that process efficient?
Is that process cost-effective for your business?
If you could improve that process would you?
Do you need help in figuring out which parts of your process should stay or go?
If you’re answering “Yes” to all of these questions then my hats off to you. Business must be awesome!
Otherwise you and I should talk. Let’s see how I can get you to where you want to be.