So you want to leave your “safe” corporate job and branch out to making money online by blogging. Blogging where your income is not guaranteed – “no salary” or potential to earn hefty commissions or bonuses. Yep. I do. Are you nuts? Why would you want to leave a job that pays you 6-figures, provides health insurance, 401k, 3 to 4 weeks vacation time, etc.?
There are many reasons.
Nothing in Corporate America is Safe
This is so true and I could not agree with that statement more. As someone who has been in Corporate America for the last 14 years I have seen it all. If you have not seen the movie The Company Men you need to see it. This movie is a perfect example of what we are talking about here.
Now I am going to use myself as an example as to why nothing is safe in Corporate America. Ready? Let’s go.
In 2006, I was part of a division where they eliminated the entire division and a ton of people got laid off including me. What a bummer to say the least. At the time I was an arm of management – I helped interview and hire new people, trained them, and trained other people across the country, you name it. I did it. Not to toot my own horn here, but I was good at what I did.
So, why did I get laid off and lose my “safe” Corporate America job?
That’s what happens. There is no such thing as safe or guaranteed regardless of how good you are at your job. The perception exists that it is safe and guaranteed, but it couldn’t be further from the truth.
Here’s a glimpse of people being downsized from their corporate jobs.
- Kraft Heinz said it would eliminate 2,500 jobs in the United States and Canada, including 700 at its headquarters in Northfield, Ill.
August 6, 2015
- McDonald’s is cutting about 225 corporate jobs as part of a push intended to revitalize it’s flagging business.
July 22, 2015
- Qualcomm announced it would cut about 15 percent of its staff which is somewhere between 4,500 to 5,000 people.
So what’s the difference between making money online blogging and Corporate America from a guaranteed perspective?
Absolutely nothing. Because nothing is guaranteed. So go do it. To heck with what everyone else says!
I have some stories for you that will hit home and illustrate why Corporate America is not safe.
Story # 1
I know someone who I used to work with a couple years ago who just started with a new company literally a month ago. This company provided a nice fat salary and an opportunity to make some dough through commissions. All-in-all a great opportunity on the face of it. Right?
Guess what happened? After only 1 month on the job. Bang. He and the rest of the sales force were fired. Just like that. No warning or anything. Imagine that?
Story # 2
I worked with an individual a couple years back and he had done really well. He was in the top 10 of the company out of 55 total sales reps. He had just sold 5 machines. These machines are expensive – about $85,000 a piece. He had scheduled installations for all 5 of these machines into their respective locations.
Out of the blue he gets a phone call. You need to be on a conference call at XYZ time. So he gets on the conference call and is told that his position is considered redundant, thus his position is being eliminated. Boom. Just like that. Gone. You’re bringing in a million or more dollars in revenue for the company and now you have no job.
You tell me. What’s safe about that?
The only thing that is guaranteed in life is death and taxes. The rest is up for grabs!
Story # 3
I know, I know another story, but this one will really hit home. Just the other day I learned that one of the biggest and best companies in the eye care industry had a massive layoff last week.
They laid off 18 District Managers and over 200 sales reps. Wow! That is a ton of people. Just like that. Gone. No more job, no more health care, no more income. Thanks for playing.
To make matters worse all of these individuals usually make 6 figures year in and year out.
Now tell me how “safe” is Corporate America?
How guaranteed is Corporate America?
Here’s the thing it isn’t safe whatsoever. It is a misconception to say the least. All of the 3 stories I have told you relate to sales roles, but trust me it is the same in other industries too.
Another story from a different industry
My cousin works in software engineering and his company is shutting down their office. Forcing everyone to work from home and meet at a specified location for important meetings. Slowly, but surely people are losing their jobs and he may be out of one before the end of the year.
So you see, it’s everywhere. Almost like a disease that keeps spreading and there is no cure. It’s only a matter of time before it catches up to you.
To further the point here there are no feelings in Corporate America either. You could be one of the most productive and successful employees at said company and showered with praise and the next day be shown the door.
That is the way it is and most people do not understand it which leads to this misconception that Corporate America is where you need to be in this day and age.
So you want to leave Corporate America and start blogging to earn money online?
Go for it. We have already discussed how hard it is to start a business and it’s high failure rate, but hey Corporate America is not safer by any means as you can see here.
Your Income Fluctuates From Year-to-Year
I can tell you that I know you’re scared about taking the plunge into starting your own online business and making money by blogging. Also, you may get flack from your significant other in terms of how inconsistent your income is going to be by going this route in the beginning and forseeable future after that.
Not to mention you may have a family. All completely understandable.
Let me paint a picture of how inconsistent your income is in Corporate America
My income hit an all time high in 2011. In the years following:
Guess what happened? It has declined every single year. Why?
Nope. The company switches up how they compensate you. Each year they take away more of your ability to earn.
I generated more revenue in 2012 than I did in 2011, but made $15,000 less.
In 2013 I made $11,000 less than in 2012.
In 2014 I made $33,000 dollars less than in 2013. Now that is a huge drop.
Wouldn’t you say?
Take it a step further and consider that 2011 was my best year financially and there is a $60,000 difference between that year and last year – 2014.
What do you think about that?
What a kick in the pants that is if you ask me.
I don’t know about you, but I like to have more control over this, but the reality of it is in Corporate America, you are at the mercy of the man.
As a result you only have this one stream of income from your job and when they change how you’re compensated there is nothing you can do about it. You have to accept it.
The beauty of blogging is there is not a limit to how many income streams you can have. If one of them is not performing how you like, you can fix it, or add another income stream to make up for the one that is lagging behind.
We’ve discussed income streams in another conversation you and I had a little while ago.
You control everything. No one person or entity forces your hand.
If you want to try something new to see if it works you can do so, and if it does not work you learn from it and move on. You won’t have to face any sort of retribution that you would if you crashed in burned in your Corporate America gig.
There are many different ways you can go with your income. It can be passive or active – much like all of your income in Corporate America.
What is passive income?
According to Wikipedia – passive income is an income received on a regular basis, with little effort required to maintain it. It is closely related to the concept of “unearned income”
Before we dig into this a little deeper. Let me be crystal clear on one thing.
Passive income does not mean easy income!
You are going to have to work your rear end off and it will take a ton of time to make this happen. Here is an article in Forbes where Pat Flynn talks about this very same thing.
Now once you get these passive income streams up and running, yes the time commitment is not as significant, but you will still have to devote time to it.
Set it and forget it is a MYTH!
If you have read otherwise I hate to be the bearer of bad news as it is simply a crock of you know what.
Here are 6 examples of passive income from Chris Ducker.
ebooks and ecourses
affiliate and niche websites
packaging existing content
Out of the 6 passive income streams I just mentioned I am going to focus on one of them.
As Chris points out and when you think about this logically for a second. Offering your expertise is one of the quickest ways to earn online. You can charge an hourly rate or flat fee per project, etc.
- You do not need to spend time and money to create a product to sell.
- There are no logistics involved.
- All you need to offer is your time (which you will be compensated for).
- You can keep 100% of the profits. I like the sound of that. Do you?
Now all you need to do is set up a blog and advertise your consulting services and here come potential clients running and beating down your door for you to help them?
Cool your jets hot rod.
It will take a little time.
My advice to you is to offer your consultation services to some clients in exchange for their testimonials.
Wait. What did you just say?
Basically you want me to work for free? Yes.
Why do you want me to do this?
It shows that you have in fact helped people with their problems and creates a perception that you are reputable and trustworthy, which I know you are, but in the eyes of your reader not so much without others backing you up.
Also, if this is your first time here you don’t know this but I am a big believer in stories sell and they do. You want your customer’s to tell stories about you through their testimonials.
What are your thoughts on this? Please share by leaving a comment after you’re done reading.
Example of a Consulting Testimonial
I’ll use myself as the example.
“I had been blogging online for almost a year and could not sell any of my affiliate products I was trying to promote. I had tried other services, but what they advised me to do didn’t work and cost me an arm and a leg. Kurt was upfront, honest and did not promise success overnight, but the coaching he provided did result in my first sale online.”
John E. Doe – President of www.johndoe.com – Blogging Tips for Regular Joes
Does this make sense?
The more people you are able to help solve their problems and reach their desired results the better.
Also, if they are willing to take the time and provide you a testimonial all the better and speaks volumes of your work.
Not to mention you will be perceived as more credible, which in turn will generate more consistent business for you.
Do you want more consistent business? I know you do. So make sure you have some testimonials.
Here Come The Statistics on Customer Testimonials
Customer testimonials have the highest effectiveness rating for content marketing at 89 % (Socialfresh.com)
Over 70% of Americans say they look at product testimonials and reviews before making a purchase. (powerreviews.com)
Do you see the benefit in customer testimonials
Do you think they can help your business?
That is a wrap on this blog post for this week.
Let The Conversation Begin. Ready…set…go!
What are your thoughts on what we have discussed today?
Did you find this information to be helpful to you? If so, what part?
I am anxiously awaiting your comments. So don’t be shy.